Times Television Network’s Movie Now, which was launched on December 19, 2010, has created a stir in the English movies domain. The channel has shown a very positive response from audiences, within the first week and a half of its launch, beating channels such as HBO. In the six-metro market, the channel scored even higher than genre leader Star Movies.
Mandar Natekar has joined Times Television Network’s latest venture, Movies Now, as National Ad Sales Head. In his new role, Natekar will report to Ajay Trigunayat, Channel Head, Movies Now. His primary responsibilities include establishing the channel as a preferred platform for advertisers across the country.