Pitch Exclusive: What works: Low price or value??blur=25

Indian markets are known to be price sensitive, yet changed economic situations have given more purchasing power. Are consumers looking to pay a premium for products and services?

exchange4media Staff Jun 21, 2011 9:35 AM

Aditya Birla Financial Services Group - speaking through the radio?blur=25

Radio today has significantly grown as a marketing medium. Aditya Birla Financial Services Group is one such group successfully tapping the medium.

Shubhangi Mehta Feb 9, 2011 7:44 PM

Innovating for success: Experts show how?blur=25

Innovation is most definitely the key – be it at the product level or the marketing level – in giving brands and companies the competitive edge.

Pallavi Srivastava Feb 7, 2011 7:57 AM

Increasing ‘commercial features’ in newspapers – edit-sanctity at risk??blur=25

Advertorials and ‘commercial content’ are increasingly making their way into newspapers and of late, the line between advertorial and editorial is blurring. Does it indicate that advertisers are losing faith in conventional ads? Do advertorials eat into edit space and credibility? exchange4media seeks to find out…

Nitin Pandey Dec 2, 2010 4:33 PM

Ajay Kakar, Satyajit Sen, Sudha Natarajan, Maheshwar Peri & Rahul Dev rue over agency-media owners “unethical” practices?blur=25

The session on ‘Media service brands and media owners: Cross purposes or same team’ at the exchange4media Conclave 2010 saw the panel discuss at length the various issues that have marred the relationship between media owners and media service agencies. Moderated by Ajay Kakar, the session saw Satyajit Sen and Sudha Natrajan representing the media service brands, while the media owners’ side was represented by Maheshwar Peri and Rahul Dev.

Akash Raha Jun 10, 2010 8:38 AM