“Magazines have to be relevant to screenagers”?blur=25

Even in the digital age, magazines mean serious business for media planners & advertisers; but the genre must adapt itself for screenagers

Shobhana Nair Feb 6, 2013 7:06 PM

How effective is the creative??blur=25

Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity

Twishy Nov 29, 2012 7:44 PM

Ogilvy leads EFFIE 2012 shortlist; McCann follows?blur=25

EFFIE 2012 included two new categories this year. The Award would be held in Mumbai on December 4

exchange4media Staff Nov 26, 2012 4:27 AM

Adding spice to ‘boring’ brands?blur=25

The right creative idea can infuse life in low-involvement products or in sober categories such as finance to create apt brand recall and allow brand preference

Twishy Nov 19, 2012 8:09 PM

Advertising Club goes national, appts fresh ManCom?blur=25

With a changed name and a fresh managing committee, Ad Club Bombay, now Advertising Club, is set to embrace the national role it plays

Noor Fathima Warsia Sep 26, 2012 8:18 PM

Yuvi shares life’s lessons in Birla Sun Life ad?blur=25

Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad

Shree Lahiri Sep 18, 2012 8:30 PM

10 takeaways from IPG Mediabrands India roundtable @Cannes Lions?blur=25

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia Jun 19, 2012 9:27 PM

10 takeaways from IPG Mediabrands India roundtable @Cannes Lions?blur=25

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia Jun 19, 2012 9:25 PM

Can ‘Satyamev Jayate’ be India’s answer to The Oprah Winfrey show??blur=25

Ajay Kakar, CMO – Financial Services, Aditya Birla Group raises few questions about the show, its sustainability, effectiveness and potential

Ajay Kakar May 7, 2012 10:28 PM

Airtel ‘Friend’, Cadbury win over marketers in 2011?blur=25

Airtel’s Friend campaign, Cadbury’s Shubh Aarambh, Tata Docomo are among the campaigns that impressed marketers in 2011

Deepika Bhardwaj Jan 12, 2012 3:08 PM

IMPACT Annv Spl: Ajay Kakar on mktg blunders to avoid?blur=25

Ajay Kakar, CMO – Financial Services, Aditya Birla Group, highlights the seven blunders a marketer cannot afford to make.

Ajay Kakar Dec 7, 2011 8:42 AM

EFFIE 2011: 97 entries shortlisted?blur=25

The Advertising Club Bombay announces 97 short listed entries from a record 20 agencies for 2011 EFFIE India Awards.

exchange4media Staff Dec 7, 2011 7:47 AM

Dawn of Effies in Delhi; judging process concludes?blur=25

CMOs of some of the biggest brands and senior planners have welcomed the move to hold the Effies judging process for the first time in Delhi.

Deepika Bhardwaj Nov 30, 2011 10:13 AM

Ad Review: Birla Sun Life Insurance - leaving nothing to chance?blur=25

Birla Sun Life Insurance’s new campaign asks people to take control of their dreams and not leave them to chance. Has the campaign achieved its objective? Find out…

Deepika Bhardwaj Nov 8, 2011 7:53 AM

Ad Club Bombay invites entries for Effie India 2011?blur=25

The Advertising Club Bombay has invited entries for 2011 Effie India Awards. The Effies is the premiere showcase for marketing and creative strategies that work. The last date for sending entries is Friday, November 11, 2011.

exchange4media Mumbai Bureau Nov 4, 2011 9:14 AM

Ad Club formally appoints office bearers, Shashi Sinha to Chair?blur=25

The Bombay Ad Club has announced the office bearers for 2011-12. Lodestar UM’s CEO Shashi Sinha has been elected President of the Ad Club. Times Television Network’s CEO Sunil Lulla is Vice President. Ajay Kakar, CMO, Aditya Birla Group – Financial Services and Sujoy Ghosh, Director, BCCL are Secretary & Jt Secretary, respectively. Pratap Bose, CEO, Mudra Max is the Treasurer.

Noor Fathima Warsia Sep 17, 2011 2:40 AM

Pitch Exclusive: Is digital overhyped??blur=25

Marketers are assigning anything between 10 per cent and 30 per cent of their marketing budget to digital. Have they understood the medium and are they using it to its potential?

exchange4media Staff Jun 27, 2011 10:33 AM

Pitch Exclusive: Is 360-degree an over stretch??blur=25

Marketers, today have a plethora of options to communicate to the consumer. Are these platforms being used judiciously or is the message getting lost amidst it?

exchange4media Staff Jun 24, 2011 9:56 AM

Pitch Exclusive: Have we cracked the rural puzzle??blur=25

What may apply to metros and to some extent to even Tier II and Tier III cities certainly does not apply to ‘rural’, which can be a different school in itself. Do Indian marketers understand the rural enough?

exchange4media Staff Jun 23, 2011 10:20 AM

Pitch Exclusive: Mass vs niche: What’s right??blur=25

Modern day market practitioners realise that putting all eggs in one basket may fry their business when it comes to catering diverse demographics. How are marketers segmenting their products and consumers?

exchange4media Staff Jun 22, 2011 10:56 AM