ajay-kakar
Facebook vs TV: Slow and steady wins ad spends??blur=25

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts

Collin Furtado Aug 12, 2014 8:08 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:40 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:39 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 8:46 AM

How to sell anything to a fickle, digital, multi-screen enabled audience; the marketer's view?blur=25

Ajay Kelkar, COO of Hansa Cequity, Ajay Kakar, CMO, Financial Services, Aditya Birla Group and Marzin Shroff, CEO, Direct Sales & SVP, Marketing, Eureka Forbes in a discussion on the impact of digital on marketing and consumer behavior

Abhinn Shreshtha Jun 12, 2014 8:22 AM

What clients want from Goafest this year??blur=25

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

RAPP India adds Aditya Birla Money to its client portfolio?blur=25

The agency will be responsible for creating go-to-market strategies and digital campaigns for Aditya Birla Money's wealth, broking, real-estate and other distribution business

exchange4media Staff Apr 11, 2014 8:10 AM

Birla Sun Life Insurance's refreshing take on living for today while planning for tomorrow?blur=25

The new TVC, conceptualised by Taproot India, endearingly captures people's desire to live in the present with the anxiety to secure their futures

Twishy Feb 24, 2014 9:12 AM

Are the radio ads against celebrities justified??blur=25

The recent ad on AIR's FM channel is a veiled attack on celebrity endorsers. Is it fair to blame celebrities for products they endorse or should the manufacturer or service provider be also made responsible?

Twishy Feb 13, 2014 8:37 AM

Efficacy effectiveness and the Effie Awards?blur=25

Being controversy free, with the USP of creative effectiveness & active client participation seem to have worked in favour of the Effie Awards, which has seen a 20% hike in the number of entries

Priyanka Mehra Jan 17, 2014 9:28 AM

Marketers look forward to a more optimistic 2014 after annus horriblis?blur=25

In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to spend aggressively this year

Twishy Jan 3, 2014 9:36 AM

Ad Club elects Pratap Bose as new President?blur=25

Bose takes the mantle from Shashi Sinha. He officially took charge of his new role post the AGM yesterday afternoon

Priyanka Mehra Sep 12, 2013 7:45 AM

Taproot India wins creative duties of Birla Sun Life Insurance?blur=25

Taproot India won the account post a multi-agency pitch. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. The incumbent on the account is JWT India

Priyanka Mehra Sep 6, 2013 10:18 AM

Taproot India wins creative duties of Birla Sun Life Insurance?blur=25

Taproot India won Creative Duties of Birla Sun Life Insurance. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. Read on to know about great win in detail.

Priyanka Mehra Sep 6, 2013 9:10 AM

What led to the Super Jury's decision??blur=25

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Priyanka Mehra Apr 25, 2013 8:39 PM

What led to the Super Jury's decision??blur=25

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Priyanka Mehra Apr 25, 2013 8:39 PM

Grabs @Goafest 2013?blur=25

Ajay Kakar of Aditya Birla Group, KV Sridhar of Leo Burnett & Vipul Thakkar of DDB Mudra South, talk about all things Goafest

Abhinav Trivedi Apr 6, 2013 9:01 PM

Grabs @Goafest 2013?blur=25

Ajay Kakar of Aditya Birla Group, KV Sridhar of Leo Burnett & Vipul Thakkar of DDB Mudra South, talk about all things Goafest

Abhinav Trivedi Apr 6, 2013 9:01 PM

Video: Marketing leaders decode the year ahead?blur=25

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Priyanka Nair Feb 19, 2013 8:15 PM

Video: What does leadership mean: Watch the leaders speak?blur=25

Marketing stalwarts Anuradha Aggarwal, Anil Dua, Sujit Ganguli, Gayatri Yadav, among others, share the secret of what makes a great leader

Priyanka Nair Feb 8, 2013 10:26 PM