It's time to go glocal!?blur=25

A great piece of advertising is one that has a universal idea at its core, with a tinge of local flavours, reveal creative honchos

Twishy May 8, 2013 8:32 PM

Is the beverage category over-dependent on use of celebrities??blur=25

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

Delhi no longer in the creative hinterland?blur=25

Delhi is a fertile playing ground, with a lot of juicy brands that have helped the city in becoming the new creative destination

Twishy Feb 21, 2013 11:33 PM

Sprite thinks fresh with ‘Rasta Clear Hai’?blur=25

Conceptualised by O&M, Sprite’s new integrated communications campaign breaks today and celebrates the ingenuity of today’s youth to overcome obstacles

exchange4media Staff Feb 28, 2012 8:50 AM

Fanta unveils new TV campaign today?blur=25

Along with the mass-media campaign, Fanta will also engage with consumers through a special on-ground activation in 42 cities across 10 states

Shanta Saikia Feb 17, 2012 9:01 AM

Ad Review: Philips Energy Efficient Lamps – a light in shining armour?blur=25

Philips takes the emotional route in its new campaign for its energy efficient lamps. The idea is based on the proposition that you can keep the lights on and still save money.

Shikha Oct 6, 2010 8:09 AM