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With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told

Misbaah Mansuri 19-July-2018

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri 14-June-2018

Jhala has spent nearly10 years with the company since it started operations in India. He joined BBDO India in 2008.

exchange4media Staff 11-May-2018

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal 05-June-2013

The film capitalises on the growing debit card market in India, e-commerce and the contribution of tier 2 and tier 3 cities towards the growth of companies such as Visa

Priyanka Mehra 14-September-2012

BBDO India has won the ATL and BTL creative duties of water heater brand, Racold Thermo following a multi agency pitch

Noor Fathima Warsia 10-April-2012

The agency has appointed Shefali Kothari as Associate Vice President and Ravi as Associate Creative Director in its Mumbai office.

exchange4media Staff 13-September-2011