airtel
Can telcos exploit loopholes in TRAI ruling??blur=25

TRAI's banning of differential pricing based on content was a welcome move but there are still fears that a couple of loopholes in the guidelines could be potentially exploited by the telecom operators.

Abhinn Shreshtha Feb 17, 2016 8:11 AM

S Group Insights: Print ad volumes of Telco's and ISP players increased by 12% in 2015?blur=25

The ad volumes of Telecom/Internet Service Providers has seen a declining trend on TV & Radio. On the contrary, in Print the ad volumes have increased by 12% in Yr'15

exchange4media Staff Feb 10, 2016 8:49 AM

TRAI bans differential pricing, makes FreeBasics, Airtel Zero illegal?blur=25

TRAI has barred telecom companies from charging different prices for data traffic. Under the new guidelines, defaulters will be fined Rs 50,000 per day for discriminatory tariffs.

exchange4media Staff Feb 9, 2016 5:11 PM

Rewind 2015: Indian Ads that made news this year?blur=25

The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways

Sarmistha Neogy Dec 30, 2015 9:37 AM

Rewind 2015: Indian Ads that made news this year?blur=25

The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways

Sarmistha Neogy Dec 30, 2015 8:25 AM

Radio Mirchi’s Hitesh Sharma moves to new role in Bennett & Coleman?blur=25

Hitesh Sharma, who served as Executive President at ENIL (the holding company of Radio Mirchi) will now move to ENIL’s parent company BCCL. He will be joining the Brand Capital team in his new role

exchange4media Staff Dec 24, 2015 8:12 AM

Corporate Brands  and start-ups  stand  up for Chennai?blur=25

With Chennai battered by torrential rains, big and small companies like Vodafone, Uber, Grofers and Zomato rally to help those affected by offering medical, transportation and connectivity services

Madhuwanti Saha Dec 8, 2015 8:18 AM

S-Group Insights: Telecom sector sees 10% drop in ad volumes in Q3'2015?blur=25

Airtel, Vodafone, Idea, Aircel, Tata Teleservices together hold 94% TV ad share. Tata Teleservices & Vodafone reduced the advertising volume by 49% & 37%, respectively

exchange4media Staff Nov 10, 2015 8:24 AM

ASCI directs Airtel to “withdraw or modify” 4G ad in a week?blur=25

After the story published by exchange4media last month, a consumer complained against the Airtel 4G advertisement to ASCI, and received a response from ASCI saying that they have advised Airtel to change the ad

exchange4media Staff Oct 3, 2015 10:38 AM

Why are brands going digital-first and digital-only??blur=25

Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to either launch new products or as first communication to the audience

Sarmistha Neogy Sep 15, 2015 7:46 AM

NetworkPlay wins Airtel Digital TV’s monetization mandate?blur=25

The SVG Media company will monetize all of Airtel Digital TV’s digital advertising inventories

exchange4media Staff Sep 2, 2015 1:25 PM

Vodafone, Airtel, Idea ads under ASCI scanner?blur=25

Claims by Vodafone and Airtel on speed were found unsubstantiated, while Idea's IIN ads were questioned for misleading consumers

Sarmistha Neogy Aug 29, 2015 8:10 AM

DTH players make merry in Q1; MSOs have less to cheer about?blur=25

Hathway, InCable record operating incomes in the range of 4-5%, while Dish TV & Airtel Digital TV revenues grow by 15-19%

exchange4media Staff Aug 17, 2015 8:53 AM

Airtel’s maiden TVC for 4G invites users to ‘speed’ challenge?blur=25

The campaign conceptualised by Taproot is based on the insight that people are sceptical about claims on speed and the inertia to change SIMs is high

Sarmistha Neogy Aug 17, 2015 8:43 AM

Bharti Airtel appoints Rajiv Mathrani as Chief Brand Officer of India operations?blur=25

He will report to Srini Gopalan, Director of Consumer Business, Bharti Airtel, and will be taking over from Mohit Beotra, who is moving on from Airtel

exchange4media Staff Aug 5, 2015 9:02 AM

Bharti Airtel India revenues grow by 10% YoY; mobile data revenue at Rs 2,609 crore sees a growth of 67.3% YoY?blur=25

India revenue growth was led by 22.2% in ‘Airtel business’ (B2B) and 15.8% in Digital TV. Adjusted for the impact in reduction of termination rates, India revenues grew on an underlying basis by 12.7 per cent and mobile revenues by 12.2 per cent YoY

exchange4media Staff Aug 5, 2015 8:45 AM

Airtel Digital TV launches 'Made in India' set-top boxes?blur=25

The DTH service provider, in keeping with the government's Make In India initiative, will launch their first indigenously manufactured set-top-boxes

exchange4media Staff Jul 18, 2015 8:53 AM

Trendspotting: Brands bag global laurels on back of social issues?blur=25

Social issues seem to be the name of the game when it comes to winning awards in the international context. Looking at recent trends, it seems the best bet to reach out to consumers and outshine in any industry is to create ads that raise social issues and fight taboos

Ankur Singh & Sarmistha Neogy Jul 14, 2015 8:36 AM

Snapdeal appoints Airtel's Govind Rajan as Chief Strategy Officer?blur=25

Rajan brings over 17 years of experience in customer life cycle management and marketing capability to Snapdeal’s leadership team

exchange4media Staff Jul 7, 2015 1:36 PM