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Oppo claimed maximum ad spots in T20 World Cup with 22.59% share?blur=25

Oppo claimed maximum number of spots with 22.59 % share around T20 World Cup tournament according to a research by SilverPush

exchange4media Staff Apr 12, 2016 8:54 AM

Vodafone Vs Airtel, the 4G war heats up?blur=25

While Vodafone has got its iconic pug back to announce their 4G network, Airtel has added a humorous twist to its campaign storyline for better connect with the audiences

Sarmistha Neogy Mar 28, 2016 8:01 AM

Hotstar expects to cross 100 million viewers for IPL in 2016?blur=25

Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament

Madhuwanti Saha Mar 23, 2016 7:54 AM

Hotstar expects to cross 100 million viewers for IPL in 2016?blur=25

Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament

Madhuwanti Saha Mar 23, 2016 7:54 AM

Airtel’s new 4G campaign highlights the wide reach of its network?blur=25

The new campaign drives home the underlying message that Airtel 4G is not only fast but available in more parts of the country than one would think

exchange4media Staff Mar 16, 2016 8:01 AM

Sachin Tendulkar’s new innings-- from endorser to entrepreneur?blur=25

The legendary cricketer has reportedly joined hands with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand “True Blue”. A look at the past and

Ronald Menezes Mar 15, 2016 7:57 AM

Can telcos exploit loopholes in TRAI ruling??blur=25

TRAI's banning of differential pricing based on content was a welcome move but there are still fears that a couple of loopholes in the guidelines could be potentially exploited by the telecom operators.

Abhinn Shreshtha Feb 17, 2016 8:11 AM

S Group Insights: Print ad volumes of Telco's and ISP players increased by 12% in 2015?blur=25

The ad volumes of Telecom/Internet Service Providers has seen a declining trend on TV & Radio. On the contrary, in Print the ad volumes have increased by 12% in Yr'15

exchange4media Staff Feb 10, 2016 8:49 AM

TRAI bans differential pricing, makes FreeBasics, Airtel Zero illegal?blur=25

TRAI has barred telecom companies from charging different prices for data traffic. Under the new guidelines, defaulters will be fined Rs 50,000 per day for discriminatory tariffs.

exchange4media Staff Feb 9, 2016 5:11 PM

Rewind 2015: Indian Ads that made news this year?blur=25

The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways

Sarmistha Neogy Dec 30, 2015 9:37 AM

Rewind 2015: Indian Ads that made news this year?blur=25

The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways

Sarmistha Neogy Dec 30, 2015 8:25 AM

Radio Mirchi’s Hitesh Sharma moves to new role in Bennett & Coleman?blur=25

Hitesh Sharma, who served as Executive President at ENIL (the holding company of Radio Mirchi) will now move to ENIL’s parent company BCCL. He will be joining the Brand Capital team in his new role

exchange4media Staff Dec 24, 2015 8:12 AM

Corporate Brands  and start-ups  stand  up for Chennai?blur=25

With Chennai battered by torrential rains, big and small companies like Vodafone, Uber, Grofers and Zomato rally to help those affected by offering medical, transportation and connectivity services

Madhuwanti Saha Dec 8, 2015 8:18 AM

S-Group Insights: Telecom sector sees 10% drop in ad volumes in Q3'2015?blur=25

Airtel, Vodafone, Idea, Aircel, Tata Teleservices together hold 94% TV ad share. Tata Teleservices & Vodafone reduced the advertising volume by 49% & 37%, respectively

exchange4media Staff Nov 10, 2015 8:24 AM

ASCI directs Airtel to “withdraw or modify” 4G ad in a week?blur=25

After the story published by exchange4media last month, a consumer complained against the Airtel 4G advertisement to ASCI, and received a response from ASCI saying that they have advised Airtel to change the ad

exchange4media Staff Oct 3, 2015 10:38 AM

Why are brands going digital-first and digital-only??blur=25

Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to either launch new products or as first communication to the audience

Sarmistha Neogy Sep 15, 2015 7:46 AM

NetworkPlay wins Airtel Digital TV’s monetization mandate?blur=25

The SVG Media company will monetize all of Airtel Digital TV’s digital advertising inventories

exchange4media Staff Sep 2, 2015 1:25 PM

Vodafone, Airtel, Idea ads under ASCI scanner?blur=25

Claims by Vodafone and Airtel on speed were found unsubstantiated, while Idea's IIN ads were questioned for misleading consumers

Sarmistha Neogy Aug 29, 2015 8:10 AM

DTH players make merry in Q1; MSOs have less to cheer about?blur=25

Hathway, InCable record operating incomes in the range of 4-5%, while Dish TV & Airtel Digital TV revenues grow by 15-19%

exchange4media Staff Aug 17, 2015 8:53 AM