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Airtel, one of the leading telecom players in India, has retained its media duties with GroupM. The retention came in without Airtel calling for a pitch.

Naziya Alvi Rahman Jun 2, 2018 10:13 AM

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The statement by Airtel was submitted before a SC bench that took note of it and disposed of the plea filed by telecom operator Reliance Jio against a High Court order in this regard

exchange4media Staff May 22, 2018 2:12 PM

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Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

exchange4media Staff May 21, 2018 9:43 AM

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Airtel TV Free Hit Live can be played live everyday on the Airtel TV app at 7:30 pm, just before the IPL match begins

exchange4media Staff May 16, 2018 6:14 PM

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On a petition filed by Reliance Jio, a single bench of the high court on April 13 ordered Airtel to tweak its ad campaign that claims to offer the T20 matches ‘free’ and ‘live’ to its subscribers.

exchange4media Staff May 11, 2018 3:31 PM

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Looking at brand engagements which made all the noise on the social media, especially Twitter, during IPL, according to data from international media intelligence company, Meltwater

exchange4media Staff May 7, 2018 8:57 AM

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The Airtel TV Free Hit gaming experience is available to users in two versions- Airtel TV Free Hit Live that can be played every day before the T20 match at 7:30 pm and a non-Live version that can be played along the with the T20 match telecast.

exchange4media Staff May 4, 2018 6:24 PM

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Jio alleged that the disclaimer added by Airtel in its IPL advertisement on the instruction of the court was insufficient

exchange4media Staff Apr 25, 2018 4:12 PM

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Airtel Digital TV brand revenue declined to Rs 958.5 crore compared to Rs 964.2 crore in the trailing quarter.

exchange4media Staff Apr 25, 2018 11:39 AM

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Reliance Jio had alleged that Bharti Airtel is misleading consumers by suggesting that subscribers could live-stream IPL matches free of cost

exchange4media Staff Apr 14, 2018 9:30 AM

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Through this collaboration, both brands will now have a wider reach to ad inventory on the Airtel TV mobile app on the InMobi network

exchange4media Staff Apr 12, 2018 6:32 PM

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From the comeback of Amazon’s Chonkpur Cheetahs to LinkedIn launching their first TV commercial to be played during IPL, a slew of ads have been doing rounds just in time

exchange4media Staff Apr 10, 2018 8:56 AM

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The channel is asking for a minimum 20 per cent raise in the deals

Sonam Saini Apr 3, 2018 9:00 AM

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The companies issued a joint statement ending their differences and have renewed the agreement

exchange4media Staff Apr 2, 2018 2:01 PM

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The campaign calls out customers to try all networks and then decide for themselves which one is the best

exchange4media Staff Mar 26, 2018 12:50 PM

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Star India, in a Twitter post, claims that it has not increased channel tariffs. Airtel Digital TV says they are shocked at the “malicious, misleading and defamatory campaign based on blatant lies run by Star TV”

exchange4media Staff Mar 26, 2018 8:56 AM

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Vani Venkatesh has been appointed as CMO - Bharti Airtel as part of its philosophy of providing growth opportunities to internal talent

exchange4media Staff Mar 10, 2018 10:01 AM

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Before joining Twitter, he did research internships at AT&T, Microsoft and Yahoo

exchange4media Staff Mar 10, 2018 9:10 AM

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Return Path Data is used globally for collecting viewership data

exchange4media Staff Mar 7, 2018 11:11 AM

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Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through Airtel TV app

exchange4media Staff Feb 12, 2018 1:30 PM