Magazine Engagement Survey in three-city tour?blur=25

AIM in association with exchange4media is presenting the survey to industry stakeholders, followed by a panel discussion. First leg to be in Mumbai on July 9, Monday

Synjini Nandi Jul 4, 2012 7:43 PM

Puthiya Thalaimurai awards business to Disha Communications?blur=25

This is the first media client for Disha Communications. The win comes on the back of a multi-agency pitch

exchange4media Staff Jul 3, 2012 2:53 AM

MTS goes big bang, targets 400 cities?blur=25

MTS undertakes massive OOH initiative; uses a wide range of vehicles such as billboards, kiosks, gantries and pole-pennant signages

Priyanka Nair Jun 20, 2012 8:34 PM

AIM Study awarded at FIPP Research Awards?blur=25

Association of Indian Magazines has won the ‘Highly Commended Award’ for ‘Best Research by any National Association’ for its Engagement Study

exchange4media Staff Jun 4, 2012 7:52 PM

AIM is working with IRS to make measurement robust: Tarun Rai?blur=25

Tarun Rai, CEO, Worldwide Media and President, AIM talks about the issues that the magazine industry is facing and how AIM is trying to overcome them

Noor Fathima Warsia May 11, 2012 9:10 PM

Fourth Dimension signed on for Puthiyathalaimurai Thamizhan Awards?blur=25

Fourth Dimension Media Solutions has been signed on as the event ad sales partner for Tamil Nadu’s first awards, Puthiyathalaimurai Tamizhan Awards

exchange4media Staff Apr 4, 2012 7:49 AM

From boring to interesting - creativity unleashed?blur=25

Marketing a brand is all about solving a problem as interestingly as possible after carefully understanding the needs of the customer, says Balki

Shree Lahiri Mar 5, 2012 7:08 AM

Aim High bags PR mandate for

Aim High Consulting has been appointed the official communications partner for, one of India’s largest online jewellery retailers

exchange4media Staff Feb 22, 2012 7:34 AM

PRCI Gold award to Aim High Consulting for Flipkart?blur=25

Bangalore-based Aim High Consulting’s PR campaign for Flipkart has been recognised by Public Relations Council of India

exchange4media Staff Feb 17, 2012 8:18 AM

Guest Article: So, you think that’s a nice ad, eh??blur=25

Jaimit Doshi, Head - Marketing, Kotak Securities shares some salient points about ad analysis from a marketing head’s point of view

Jaimit Doshi Feb 8, 2012 7:26 AM

Tamil news channel Puthiya Thalaimurai launches today?blur=25

New Generation Media Corporation has announced the launch of Puthiya Thalaimurai, a 24-hour Tamil news channel with a global outlook. Grey Worldwide has been roped in as the creative agency, while OMD is handling the media duties. The channel will be marketed by Fourth Dimension Media Solutions.

exchange4media Staff Aug 24, 2011 9:19 AM

On creative and marketing miracles?blur=25

While miracles in marketing may seem a bit far-fetched, there is a science behind it, as was shared by Andrew Robertson, President & CEO, BBDO Worldwide Inc and Dr Prasad A Naik, Professor of Marketing and former Chancellor, University of California Davis at the World Marketing Congress.

Akash Raha Feb 5, 2011 7:08 AM

Special Update: Hot from IMC 2010: AIM offers another option to advertisers; announces ‘Engagement Study’?blur=25

Association of Indian Magazine (AIM) has announced that it will conduct an ‘Engagement Study’ for magazine, which could act as an alternate source of data for advertisers. Pradeep Gupta, President AIM, announced this decision at Indian Magazine Congress (IMC) on day two, after advertisers and media agencies voiced their concerns over the measurement issue, which has marred the magazine industry for long.

Akash Raha Sep 7, 2010 5:43 PM

Indian Magazine Congress kicks off in Mumbai today?blur=25

Magazine publishers and print media honchos are congregating in Mumbai today for the sixth edition of the Indian Magazine Congress (IMC). The yearly summit is organised by the Association of Indian Magazine (AIM).

Akash Raha Sep 6, 2010 9:02 AM

Chennai-based SRM Group to launch Tamil TV channel for youth?blur=25

Diversified Chennai-based SRM Group, which launched Tamil weekly magazine ‘Puthiya Thalaimurai’ in October 2009 under it’s media division, Generation Now Media, is gearing up to further expand as a media conglomerate. In the pipeline is a Tamil satellite television channel for youth. RP Sathyanarayanan, MD, SRM Group, shares the Group’s plans with exchange4media.

Judy Franko Mar 15, 2010 8:28 AM