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BOP is not about the farm but about sustainability: R Mukundan?blur=25

Marketing to bottom of pyramid entails understanding the economic landscape, human capital, sustainability & tech, says MD, Tata Chemicals

Abhinav Mohapatra Feb 18, 2013 7:31 PM

Digital enables one-on-one dialogue with customers: Sachin Kapur?blur=25

The CMO of Groupon India talks about internet being an effective tool for marketers and how non-online companies are spending more on digital

Ramarko Sengupta Feb 18, 2013 7:11 PM

“Content needs to be sharpened for different media platforms”?blur=25

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

Digital is not niche any more, say experts?blur=25

Marketers need to dream digital so they can connect with consumers on a daily basis, say experts, who also stress on personalisation of content

Abid Hasan Feb 16, 2013 10:09 PM

“Make mistakes to do better on multi-platforms”?blur=25

Multi-platforms might not give great RoI at the outset, but when they pick up, they can be next big thing for magazines, say leading global publishers

Priyanka Nair Feb 15, 2013 9:18 PM

"Globally, media planners have been killed by media buyers"?blur=25

Media planners are a tribe that doesn’t exist anymore. They plan, but media buyers look for cheaper options, says BCCL’s Arunabh Das Sharma

Abid Hasan Feb 15, 2013 9:08 PM

“Readers spend more time on digital magazines”?blur=25

Introduction of the digital platform is providing new opportunities to magazines, says Tarun Rai, President, AIM & CEO, World Wide Media

exchange4media Staff Feb 15, 2013 7:30 PM

“Magazine industry should look at collaborations more seriously”?blur=25

Pradeep Gupta, Tarun Rai, Mitrajit Bhattacharya, R Rajmohan talk about the need for the magazine industry to come together & work in tandem

Saloni Datta Feb 12, 2013 8:43 PM

Magazine publishers call for better measurement mechanism?blur=25

In the run-up to the 7th edition of IMC, industry leaders such as Tarun Rai, R Rajmohan, Maheshwer Peri share their expectations from advertisers

Saloni Datta Feb 8, 2013 8:11 PM

Puthiya Thalaimurai stresses on 4 Cs of performance?blur=25

Curiosity, Confidence, Courage, and Consistency have helped the Tamil news channel retain its No.1 slot as it completes its first year of operations

Deepa Balasubramanian Aug 27, 2012 12:28 AM

Magazines are ‘better’: Mitrajit Bhattacharya?blur=25

With the conversation moving from quantity to quality, magazines have been able to stand their ground, says Chitralekha Group’s President

Shree Lahiri Jul 20, 2012 7:51 PM

Leverage digital touch points: CVL Srinivas to magazines?blur=25

Starcom MediaVest’s Chairman lists steps that magazines can take to remain relevant and not get swapped by digital

Surbhi Bhasin Jul 20, 2012 7:49 PM

Every medium is a storage device of time: Santosh Desai?blur=25

Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era

Surbhi Bhasin Jul 20, 2012 7:26 PM

“Research can drive a new currency to market products”?blur=25

Ambika Srivastava, Chairperson, ZenithOptimedia, highlights the various ways magazines have proved to be a powerful tough point for brands

Shree Lahiri Jul 20, 2012 7:12 PM

“Differentiate magazines for readers & advertisers”?blur=25

Magazines are not on the radar of investment decisions-makers. There’s a need to be present on new touch-points, say industry experts

Shree Lahiri Jul 19, 2012 10:05 PM

Magazines don’t compete with other media: Pradeep Gupta moderates panel?blur=25

...Say IBM’s Vasantha Kumar, Tommy Hilfiger’s Shailesh Chaturvedi, Carat’s Kartik Iyer, MPG’s Mohit Joshi and Lowe’s G V Krishnan

Deepa Balasubramanian Jul 13, 2012 11:35 PM

Magazines bind consumers: Mohit Joshi?blur=25

The 3Ts – Talk, Think and Trust are integral to brand building. This is true even for magazines, says the Managing Director of MPG India

Deepa Balasubramanian Jul 13, 2012 9:19 PM

Magazines command undivided reader attention: Tarun Rai?blur=25

WWM CEO & Prez-AIM speaks on magazines’ unique strengths in a cluttered media scenario

Priyanka Nair & Synjini Nandi Jul 11, 2012 7:20 PM

I want to be careful about ‘engagement’: Shashi Sinha?blur=25

Quantitative analysis should be considered an important aspect to attract media planners & advertisers, says Lodestar UM’s Shashi Sinha

Synjini Nandi Jul 11, 2012 7:17 PM