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IMC 2015: Leading publishers & marketers in deliberation at the 9th edition of IMC?blur=25

The first day of Indian Magazine Congress saw industry stakeholders in discussion over the magazine industry’s emerging trends need for transformative change and release of the Engagement Index

exchange4media Staff Feb 24, 2015 9:56 AM

IMC 2015: Magazines are the most engaging medium: AIM Engagement Index?blur=25

Engagement Index for each media showed magazines are twice as involving as radio and TV

exchange4media Staff Feb 24, 2015 8:23 AM

Viewability in display advertising gains prominence among advertisers?blur=25

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha Dec 19, 2014 8:47 AM

Is digital the new darling of the BFSI sector??blur=25

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

Budget Bytes: It's a balanced Budget with a lot of intent - Mitrajit Bhattacharya?blur=25

The Publisher & President, Chitralekha finds FM Arun Jaitley's maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious

Mitrajit Bhattacharya Jul 11, 2014 8:30 AM

Budget Bytes: It’s a balanced Budget with a lot of intent - Mitrajit Bhattacharya?blur=25

The Publisher & President, Chitralekha finds FM Arun Jaitley’s maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious

Mitrajit Bhattacharya Jul 10, 2014 4:49 PM

BARC optimistic about future and timely commencement?blur=25

With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to sources, still needs to be put in place

Abhinav Trivedi Jun 12, 2014 8:37 AM

Aim High Consulting wins 11 client wins in Jan-March quarter?blur=25

Aim High goes deeper into PR for consumer internet and ecommerce with new clients -PropTiger, Yepme and MySmartPrice

exchange4media Staff Apr 8, 2014 7:59 AM

Indian Magazine Congress to kick off in Delhi on Feb 24?blur=25

The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more

exchange4media Staff Feb 17, 2014 7:54 AM

Fourth Dimension completes three years in Chennai?blur=25

The agency currently represents Puthiya Thalaimurai, Pudhu Yugam, and Chennai Live, among others

Deepa Balasubramanian Feb 13, 2014 9:22 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Guest Column: Rahul Dravid – and ‘The Wall’ will stand firm for posterity?blur=25

N Ravi Shankar, CEO, Aim High Consulting narrates the story of how a metaphor was turned into a monument as he pays tribute to Dravid’s achievements

N Ravi Shankar Oct 18, 2013 4:47 PM

We are trying to evangelise brand Tamil Nadu: Fourth Dimension's Shankar B?blur=25

Advertisers have been myopic about Tamil Nadu & don't look beyond ratings. There is enough money in the South and enough brands, says the CEO of Fourth Dimension

Deepa Balasubramanian Oct 16, 2013 8:05 AM

New Generation Media Corp to launch Tamil GEC Pudhu Yugam on Oct 23?blur=25

Pudhu Yugam will be an advertisement driven, free-to-air HD channel. The content mix includes serials, reality shows, features and film-based shows

Deepa Balasubramanian Oct 11, 2013 8:31 AM

Maxus, Aim High lead the winners' list at Big Bang Awards 2013?blur=25

Maxus bagged 10 Gold, 12 Silver & 11 Bronze metals. The agency also walked away with three major awards - Media, Digital and Mobile Agency of the Year

Deepa Balasubramanian Sep 23, 2013 8:01 AM

Aim High Consulting bags eight new clients?blur=25

The new businesses are spread across the country. They include Underwriters Laboratories (UL), Mettl, YLG, TenTenTen, Koochie Play, Univariety, Dekh.com and SnapFitness

exchange4media Staff Jul 25, 2013 7:28 AM

Aim High Consulting bags eight new clients?blur=25

The new businesses are spread across the country. They include Underwriters Laboratories (UL), Mettl, YLG, TenTenTen, Koochie Play, Univariety, Dekh.com and SnapFitness

exchange4media Staff Jul 24, 2013 5:25 PM

“Distribution is the biggest challenge in the Southern markets”?blur=25

Distribution is often hampered by political interference. Besides, viewers are confused about opting for DTH or cable network, says RBU Shyam Kumar, CEO, Puthiya Thalaimurai

Deepa Balasubramanian Jul 5, 2013 9:19 AM

Madison PR, Aim High Consulting shine @IPRCC Awards 2013?blur=25

Integral PR’s Sharif Rangnekar adjudged PR Professional of the Year; communication veteran Irfan Khan conferred with Lifetime Achievement Award

exchange4media Staff Jun 1, 2013 12:20 AM

Can neuroscience be the saviour magazines are looking for??blur=25

Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media

Priyanka Nair Feb 18, 2013 8:01 PM