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The first day of Indian Magazine Congress saw industry stakeholders in discussion over the magazine industry’s emerging trends need for transformative change and release of the Engagement Index
exchange4media Staff Feb 24, 2015 9:56 AM
Engagement Index for each media showed magazines are twice as involving as radio and TV
exchange4media Staff Feb 24, 2015 8:23 AM
For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly
Abhinn Shreshtha Dec 19, 2014 8:47 AM
Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers
Abhinn Shreshtha Nov 19, 2014 8:11 AM
The Publisher & President, Chitralekha finds FM Arun Jaitley's maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious
Mitrajit Bhattacharya Jul 11, 2014 8:30 AM
The Publisher & President, Chitralekha finds FM Arun Jaitley’s maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious
Mitrajit Bhattacharya Jul 10, 2014 4:49 PM
With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to sources, still needs to be put in place
Abhinav Trivedi Jun 12, 2014 8:37 AM
Aim High goes deeper into PR for consumer internet and ecommerce with new clients -PropTiger, Yepme and MySmartPrice
exchange4media Staff Apr 8, 2014 7:59 AM
The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more
exchange4media Staff Feb 17, 2014 7:54 AM
The agency currently represents Puthiya Thalaimurai, Pudhu Yugam, and Chennai Live, among others
Deepa Balasubramanian Feb 13, 2014 9:22 AM
Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is
Abhinna Shreshtha Feb 5, 2014 7:55 AM
N Ravi Shankar, CEO, Aim High Consulting narrates the story of how a metaphor was turned into a monument as he pays tribute to Dravid’s achievements
N Ravi Shankar Oct 18, 2013 4:47 PM
Advertisers have been myopic about Tamil Nadu & don't look beyond ratings. There is enough money in the South and enough brands, says the CEO of Fourth Dimension
Deepa Balasubramanian Oct 16, 2013 8:05 AM
Pudhu Yugam will be an advertisement driven, free-to-air HD channel. The content mix includes serials, reality shows, features and film-based shows
Deepa Balasubramanian Oct 11, 2013 8:31 AM
Maxus bagged 10 Gold, 12 Silver & 11 Bronze metals. The agency also walked away with three major awards - Media, Digital and Mobile Agency of the Year
Deepa Balasubramanian Sep 23, 2013 8:01 AM
The new businesses are spread across the country. They include Underwriters Laboratories (UL), Mettl, YLG, TenTenTen, Koochie Play, Univariety, Dekh.com and SnapFitness
exchange4media Staff Jul 25, 2013 7:28 AM
The new businesses are spread across the country. They include Underwriters Laboratories (UL), Mettl, YLG, TenTenTen, Koochie Play, Univariety, Dekh.com and SnapFitness
exchange4media Staff Jul 24, 2013 5:25 PM
Distribution is often hampered by political interference. Besides, viewers are confused about opting for DTH or cable network, says RBU Shyam Kumar, CEO, Puthiya Thalaimurai
Deepa Balasubramanian Jul 5, 2013 9:19 AM
Integral PR’s Sharif Rangnekar adjudged PR Professional of the Year; communication veteran Irfan Khan conferred with Lifetime Achievement Award
exchange4media Staff Jun 1, 2013 12:20 AM
Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media
Priyanka Nair Feb 18, 2013 8:01 PM
