aim-engagement-survey
Magazines are ‘better’: Mitrajit Bhattacharya?blur=25

With the conversation moving from quantity to quality, magazines have been able to stand their ground, says Chitralekha Group’s President

Shree Lahiri Jul 20, 2012 7:51 PM

Leverage digital touch points: CVL Srinivas to magazines?blur=25

Starcom MediaVest’s Chairman lists steps that magazines can take to remain relevant and not get swapped by digital

Surbhi Bhasin Jul 20, 2012 7:49 PM

Every medium is a storage device of time: Santosh Desai?blur=25

Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era

Surbhi Bhasin Jul 20, 2012 7:26 PM

“Research can drive a new currency to market products”?blur=25

Ambika Srivastava, Chairperson, ZenithOptimedia, highlights the various ways magazines have proved to be a powerful tough point for brands

Shree Lahiri Jul 20, 2012 7:12 PM

“Differentiate magazines for readers & advertisers”?blur=25

Magazines are not on the radar of investment decisions-makers. There’s a need to be present on new touch-points, say industry experts

Shree Lahiri Jul 19, 2012 10:05 PM

I want to be careful about ‘engagement’: Shashi Sinha?blur=25

Quantitative analysis should be considered an important aspect to attract media planners & advertisers, says Lodestar UM’s Shashi Sinha

Synjini Nandi Jul 11, 2012 7:17 PM