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HIT?blur=25

As part of the initiative, multiple profiles of cockroaches were created on Instagram with interesting names to attract users

exchange4media Staff Oct 25, 2019 12:36 PM

Insta?blur=25

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM

Lotte?blur=25

The four 30-second films have been unveiled on TV and will be available on YouTube, Facebook and Instagram channels

exchange4media Staff Oct 24, 2019 5:23 PM

JSW?blur=25

Tagra joins JSW Ventures from Network18 Group where he was heading Capital18, the venture investment division

exchange4media Staff Oct 14, 2019 4:16 PM

WATConsult Instagram?blur=25

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales

exchange4media Staff Oct 14, 2019 12:29 PM

Dentsu Webchutney Logitech?blur=25

The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles

exchange4media Staff Oct 4, 2019 3:48 PM

mc Donald's?blur=25

The activity, where McDonald’s asked food lovers to dedicate songs to its menu, was conceptualised by 22feet Tribal Worldwide

exchange4media Staff Oct 1, 2019 2:56 PM

Apurva Purohit?blur=25

Purohit, President, Jagran Prakashan, launched her new book 'Lady You’re the Boss' at an exclusive gathering attended by Madhukar Kamath, Shashi Sinha and Saugata Gupta, among others

Eularie Saldanha Sep 27, 2019 9:09 AM

Swiggy's creative on instagram music?blur=25

Interactions on social media have helped Swiggy reach its audience, while bringing forth a take on trending topics, says Ashish Lingamneni, AVP Marketing, Swiggy

Nafisa Shaheen Sep 24, 2019 8:15 AM

fbb fashion love stories?blur=25

The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it

exchange4media Staff Sep 23, 2019 3:29 PM

Instagram?blur=25

From toys to plants, start-ups and medium-sized brands are selling everything on Instagram to cash in on the growing user base of the medium

Shreshtha Verma Sep 18, 2019 8:49 AM

Radio City GPTW?blur=25

The company has been recognised based on a rigorous assessment conducted by the Great Place to Work® Institute

exchange4media Staff Sep 17, 2019 6:28 PM

FB insta?blur=25

Now users in India can add songs to stories on Facebook and Instagram, Lip Sync Live on Facebook and pin favourite music to Facebook profiles

exchange4media Staff Sep 17, 2019 2:13 PM

Location?blur=25

Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more

Dolly Mahayan Sep 16, 2019 8:38 AM

Jaspreet Bumrah?blur=25

Bumrah will soon be seen in the brand’s full-fledged 360 -degree marketing campaign

exchange4media Staff Sep 13, 2019 7:50 PM

SocialMedia?blur=25

As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers

Shikha Paliwal Sep 10, 2019 8:27 AM

3D?blur=25

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM

FB?blur=25

According to reports, the list of people who liked the post would still be visible

exchange4media Staff Sep 5, 2019 11:28 AM

oppo smartphones?blur=25

The campaign leverages the power of influencers and the 'Challenge Yourself' contest has been introduced on Instagram to crowdsource meaningful consumer engagement

exchange4media Staff Sep 3, 2019 2:54 PM

VERTICAL?blur=25

Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto vertical videos, especially to leverage social media platforms

Dolly Mahayan Sep 3, 2019 8:27 AM