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Buzzoka?blur=25

Brand custodians say that Instagram will be the favourite marketing platform for brands in 2020, followed by TikTok and YouTube

exchange4media Staff Dec 19, 2019 2:20 PM

Casagrand?blur=25

Casagrand's new TVC with its multi-star cast speaks to the customers a light-hearted banter, which the brand believes could increase its recall

exchange4media Staff Dec 14, 2019 4:05 PM

Instagram?blur=25

Instagram as a marketing platform is a big draw for brands to expand their businesses

Shikha Paliwal Dec 13, 2019 8:48 AM

NCPEDP's EQUAL campaign?blur=25

Celebrating World Disability Day on December 3, the EQUAL campaign launched on Instagram is conceptualised by Reeta Gupta of The Network

exchange4media Staff Dec 6, 2019 4:02 PM

Vineet Agrawal?blur=25

Vineet Agrawal, CEO, Wipro Consumer Care & Lighting, talks about the company's recent acquisitions, marketing strategies and more

Neethu Mohan Dec 5, 2019 9:23 AM

Instagram?blur=25

While some industry heads say the removal of likes will bring the focus back on content, others believe influencers will now need to look for other ways to showcase their scale & impact

Shikha Paliwal Dec 5, 2019 8:55 AM

Godrej Aer Smart matic?blur=25

The newly launched smart home fragrance is Bluetooth-enabled and can be controlled with a mobile app on a smartphone through both Android and iOS.

exchange4media Staff Dec 3, 2019 5:50 PM

TikTok Instagram?blur=25

TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?

Shikha Paliwal Nov 22, 2019 8:26 AM

Kingfisher's #myFisher campaign?blur=25

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

exchange4media Staff Nov 19, 2019 4:05 PM

TikTok?blur=25

Users of TikTok in India account for 31% of the short-form video app’s downloads

exchange4media Staff Nov 19, 2019 12:17 PM

Cannes Lions?blur=25

Agencies in India say they are looking forward to participate in the newly introduced category at Cannes Lions – Creative Business Transformation Lions 2020

Shikha Paliwal Nov 19, 2019 8:39 AM

Facebook new logo?blur=25

The new corporate logo will appear on all the apps and is different from the widely recognised blue 'Facebook' logo of the main social network

exchange4media Staff Nov 5, 2019 8:52 AM

Instagram?blur=25

At a recent event, Instagram highlighted ‘Born on Instagram’, 'Instagram for Business' and ‘Unlabel’ content series

exchange4media Staff Nov 1, 2019 1:54 PM

Ratan Tata Instagram?blur=25

The 81-year old businessman who has not been active on social media gained nearly 50,000 likes and 85,000 followers in no time

exchange4media Staff Nov 1, 2019 1:49 PM

Sameer Singh?blur=25

In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization

Neeta Nair Oct 30, 2019 8:09 AM

HIT?blur=25

As part of the initiative, multiple profiles of cockroaches were created on Instagram with interesting names to attract users

exchange4media Staff Oct 25, 2019 12:36 PM

Insta?blur=25

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM