agnello-dias
Expats in Indian advertising: value addition or just a name

Deciphering India is a tough proposition even for Indian creative heads, in such a scenario, what value addition can expat creative heads bring?

Shubhangi Mehta Feb 7, 2011 7:16 AM

Ad Review: Pepsi seeks to ‘Change the Game’ for Cricket World Cup 2011

PepsiCo’s latest campaign for the Cricket World Cup 2011 brings out its irreverent, unorthodox and fun side, and with a humour angle to the famous Dhoni ‘helicopter shot’.

exchange4media Mumbai Bureau Jan 17, 2011 6:59 AM

A conversation with Agnello Dias on the eve of his Singapore Advertising Lecture keynote

After addressing the Brand Festival at Budapest in October 2010, Taproot India’s Agnello Dias is addressing the gathering at The Singapore Advertising Lecture as the keynote speaker on November 16, 2010. In conversation with exchange4media, Dias shares his experience at the international forums and what he would focus on in his keynote address.

Shanta Saikia Nov 16, 2010 7:27 AM

Special Update: Taproot comes on board for Pepsico’s World Cup campaign, refutes JWT claim of collaboration

Gearing up for the cricket World Cup in 2011, PepsiCo has roped in Taproot India to handle the project assignment for Pepsi’s World Cup campaign following a pitch. The development is an interesting one as JWT remains the long time creative AOR for Pepsi.

exchange4media Mumbai Bureau Oct 13, 2010 11:18 AM

Agnello Dias invited to speak at BrandFestival 2010 in Hungary

Agnello Dias, Co-founder, Taproot India, has been invited to speak at BrandFestival 2010, Central Europe’s most influential media strategy conference. The event is being held in Budapest, Hungary in cooperation with The Economist.

exchange4media Staff Oct 13, 2010 8:23 AM

Cochin Ad Club invites entries for Pepper Awards 2010

The Advertising Club Cochin has called for entries for its Pepper Creative Awards 2010. A three-member panel comprising Agnello Dias, CEO, Taproot; Ramanuj Shastry, NCD, Saatchi & Saatchi; and Sagar Mahabaleshwarkar NCD, Rediffusion Y&R, would evaluate the entries for Pepper Awards 2010.

exchange4media Chennai Bureau Feb 27, 2010 7:49 AM

Some more ripples created by TOI’s ‘Aman Ki Asha’; Phase II launched

The Times of India’s peace initiative, titled ‘Aman ki Asha’, has garnered a lot of interest. The campaign is entering its second phase from today, which involves a massive on-ground activity that invites music lovers from India and Pakistan to come and lend their voice and art and become a part of the multi-faceted culture. The campaign has been created by Taproot India, while the media business is being handled by Lodestar Universal.

Tasneem Limbdiwala Jan 12, 2010 7:38 AM