After addressing the Brand Festival at Budapest in October 2010, Taproot India’s Agnello Dias is addressing the gathering at The Singapore Advertising Lecture as the keynote speaker on November 16, 2010. In conversation with exchange4media, Dias shares his experience at the international forums and what he would focus on in his keynote address.
Gearing up for the cricket World Cup in 2011, PepsiCo has roped in Taproot India to handle the project assignment for Pepsi’s World Cup campaign following a pitch. The development is an interesting one as JWT remains the long time creative AOR for Pepsi.
The Advertising Club Cochin has called for entries for its Pepper Creative Awards 2010. A three-member panel comprising Agnello Dias, CEO, Taproot; Ramanuj Shastry, NCD, Saatchi & Saatchi; and Sagar Mahabaleshwarkar NCD, Rediffusion Y&R, would evaluate the entries for Pepper Awards 2010.
The Times of India’s peace initiative, titled ‘Aman ki Asha’, has garnered a lot of interest. The campaign is entering its second phase from today, which involves a massive on-ground activity that invites music lovers from India and Pakistan to come and lend their voice and art and become a part of the multi-faceted culture. The campaign has been created by Taproot India, while the media business is being handled by Lodestar Universal.