The biggest event of 2011, according to KV ‘Pops’ Sridhar, NCD, Leo Burnett, was the resurgence of creative entrepreneurship

KV Sridhar 11-January-2012

Having successfully established a youthful brand connect, Airtel’s campaign now takes the ‘Gamification’ route in its all new online avatar.

Rahul Dubey 05-January-2012

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna 22-December-2011

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna 22-December-2011

IMPACT Person of the Year 2011 Agnello Dias says no matter how excited others are about his work, he is never satisfied until he has given his best.

Noor Fathima Warsia & Meghna Sharma 13-December-2011

As the day to crown the IMPACT Person of the Year, 2011, presented by Jagran Group, nears, the industry is abuzz with who the winner will be.

exchange4media Staff 02-December-2011

The One Club has appointed Agnello Dias, Chairman and & Co-Founder of TapRoot India, Mumbai, as official ambassador to The One Club in India.

exchange4media Staff 28-November-2011

Excitement is building up as the Indian media and communication industry begins casting its votes for the IMPACT Person of the Year 2011. The IMPACT Person of the Year 2011 will be crowned at a glittering ceremony in Mumbai on December 8.

exchange4media Staff 14-November-2011

Agnello Dias, Haresh Chawla, Madhukar Kamath, Man Jit Singh, Rajiv Verma, Ronnie Screwvala, Sandeep Goyal and Vineet Jain are the eight industry leaders nominated for IMPACT Person of the Year 2011, presented by Jagran Group.

Shanta Saikia 09-November-2011

While Airtel officials say this campaign was given as a one-off to Taproot India, Airtel’s latest commercial created by the agency is generating quite a buzz across the country by playing on the ‘friendship’ factor. Airtel’s Mohit Beotra and Taproot’s Agnello Dias share what went into making of this much talked about ad...

Shree Lahiri 06-September-2011

The Broadcasting division of UTV, which recently announced the launch of its latest offering, UTV Stars, has commenced its brand campaign iterating the brand promise of ‘Touch Feel Believe’.

exchange4media Staff 25-August-2011

Taproot India’s ‘Aman ki Asha’ campaign for The Times of India has been selected to be part of a major exhibition by Centre Pompidou, Paris, on India. A few months back, the campaign had also found special mention by the British House of Commons.

exchange4media Staff 25-April-2011

With India losing only one match in the entire series, with important matches being hosted in India, with ESPN Star Sports charging unheard of premiums and even the news media-ICC war, the ICC Cricket World Cup 2011 was, what a Mumbaiyya would call, <em>paisa vasool. </em>

Noor Fathima Warsia 04-April-2011

Following its expansion plans in India, Fox International plans to have an additional creative partner on board. Taproot India, the current agency, continues to be on board for the network in the Asian market.

exchange4media Mumbai Bureau 23-February-2011

After Budapest and Singapore last year, Taproot India&rsquo;s Agnello Dias is Sydney bound this year.

Jhinuk Sen 21-February-2011

Deciphering India is a tough proposition even for Indian creative heads, in such a scenario, what value addition can expat creative heads bring?

Shubhangi Mehta 07-February-2011

PepsiCo&rsquo;s latest campaign for the Cricket World Cup 2011 brings out its irreverent, unorthodox and fun side, and with a humour angle to the famous Dhoni &lsquo;helicopter shot&rsquo;.

exchange4media Mumbai Bureau 17-January-2011

After addressing the Brand Festival at Budapest in October 2010, Taproot India&rsquo;s Agnello Dias is addressing the gathering at The Singapore Advertising Lecture as the keynote speaker on November 16, 2010. In conversation with exchange4media, Dias shares his experience at the international forums and what he would focus on in his keynote address.

Shanta Saikia 16-November-2010

Gearing up for the cricket World Cup in 2011, PepsiCo has roped in Taproot India to handle the project assignment for Pepsi’s World Cup campaign following a pitch. The development is an interesting one as JWT remains the long time creative AOR for Pepsi.

exchange4media Mumbai Bureau 13-October-2010

Agnello Dias, Co-founder, Taproot India, has been invited to speak at BrandFestival 2010, Central Europe&rsquo;s most influential media strategy conference. The event is being held in Budapest, Hungary in cooperation with The Economist.

exchange4media Staff 13-October-2010