Vodafone's elderly couple Vs Airtel's kids: Telecom operators put the cute appeal to test?blur=25

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Sarmistha Neogy May 9, 2017 8:05 AM

Industry stalwarts discuss power of trialogue and how context is king at Annual Ad Review?blur=25

The Advertising Club held (TAC) its ‘Annual Ad Review’ event in Mumbai yesterday. Industry stalwarts gathered to look at the current trends in advertising and how brands are communicating and operating amidst a cacophony of deafening distractions and multitude of new challenges

Ruhail Amin Jun 16, 2016 8:16 AM

Vodafone Vs Airtel, the 4G war heats up?blur=25

While Vodafone has got its iconic pug back to announce their 4G network, Airtel has added a humorous twist to its campaign storyline for better connect with the audiences

Sarmistha Neogy Mar 28, 2016 8:01 AM

Agnello Dias, Karl Gomes, Mitrajit Bhattacharya are Jury chairs for Jury Chairs for Film, Digital and Publisher verticals @ Goafest Creative Abbys?blur=25

Agnello Dias, Chief Creative Officer of Taproot Dentsu Private will chair the Film Jury of Creative Abby, Karl Gomes, Chief Fanatic at Fanatics will chair the Digital jury and Mitrajit Bhattacharya, President& Publisher of the Chitralekha group will chair the jury for the Publisher Vertical.

exchange4media Staff Mar 8, 2016 8:26 AM

Taproot hires Ninad Umargekar as Head of Strategic Planning & Ayesha Ghosh as General Manager?blur=25

Taproot from the Dentsu Aegis umbrella has made two senior hires with Ninad Umargekar , who joins Taproot as the Head of Strategic Planning and Ayesha Ghosh who joins Taproot as the General Manager.

Priyanka Mehra Jan 19, 2016 4:59 PM

Airtel’s maiden TVC for 4G invites users to ‘speed’ challenge?blur=25

The campaign conceptualised by Taproot is based on the insight that people are sceptical about claims on speed and the inertia to change SIMs is high

Sarmistha Neogy Aug 17, 2015 8:43 AM

Mahindra two-wheeler goes the retro way in its latest TVC?blur=25

It uses retro-music with a modern twist to highlight the features of Mahindra Gusto scooter and Mahindra Centuro motorcycle

exchange4media Staff Jul 25, 2015 8:55 AM

Birla Sun Life Insurance launches 'Khud Ko kar Buland' campaign?blur=25

The campaign helps define the role that a life insurance can play in the life of a person; BSLI urges all to stand tall in the face of uncertainties

exchange4media Staff Jan 20, 2015 8:50 AM

Mumbai Mirror takes pride in being hated?blur=25

The brand's latest campaign tells the story of the antagonists exposed by the newspaper and takes a considerable risk at the end of the film by showing its copies being burnt

Priyanka Mehra Oct 30, 2014 9:48 AM

Mumbai Mirror takes pride in being hated?blur=25

The brand's latest campaign tells the story of the antagonists exposed by the newspaper and takes a considerable risk at the end of the film by showing its copies being burnt

Priyanka Mehra Oct 30, 2014 8:30 AM

exchange4media set to honour IMPACT Person of the Decade?blur=25

As exchange4media's IMPACT magazine completes 10 eventful years in the industry, the Group expands the scope of its flagship property, the IMPACT Person of the Year, by selecting IMPACT Person of the Decade in the ad-media-marketing industry

exchange4media Staff Oct 14, 2014 8:10 AM

Youth is a country and we all want to get in: Agnello Dias?blur=25

Cracking the code for the elusive youth market, Agnello Dias, Founder & CCO, Taproot India, says the best thing we can do is supply the raw material and let the young generation stumble upon its own interpretation and ideology

Aditi Raval Jun 12, 2014 9:16 AM

Goafest 2014: Prasoon Joshi, Agnello Dias among Jury Chairs for Creative Abbys?blur=25

Prasoon Joshi is jury Chairperson for Integrated Advertising; Agnello Dias will lead Films Jury. Alok Nanda, Sonal Dabral & Ashish Chakravarty are among the other Jury Chairpersons for Creative Abbys

exchange4media Staff May 14, 2014 7:50 AM

Pepsi says ‘Oh Yes Abhi’ to young talent at Pepsi IPL?blur=25

PepsiCo plans to leverage the Pepsi IPL platform to promote young talent and has announced the Rs 10 lakh Pepsi Emerging Talent Award, besides unveiling two TVCs

exchange4media Staff May 10, 2014 10:07 AM

You can't be a default choice, you have to be an active choice: Rohit Ohri?blur=25

The Chairman, Dentsu India & CEO, Dentsu Asia Pacific South rubbishes rumours of his quitting the agency, and talks about growth plans for 2014, how Taproot & Webchutney acquisitions have been gamechangers, and more

Priyanka Mehra May 7, 2014 8:55 AM

Birla Sun Life Insurance's refreshing take on living for today while planning for tomorrow?blur=25

The new TVC, conceptualised by Taproot India, endearingly captures people's desire to live in the present with the anxiety to secure their futures

Twishy Feb 24, 2014 9:12 AM

Adland's faces to watch out for in 2014?blur=25

Agnello Dias, Santosh Padhi, Ajay Gahlaut, Abhijit Avasthi, Amer Jaleel, Arun Iyer, Colvyn Harris, Komal Bedi Sohal, Praveen Kenneth, Rana Barua & Rohit Ohri are some

exchange4media Staff Feb 12, 2014 8:21 AM

Ad Club to conduct Ad Review in Gurgaon on Feb 28?blur=25

The 2013 Creative Review, to be presented by Agnello Dias and Josy Paul, will kick of The Advertising Club’s 60th anniversary celebrations this year

exchange4media Staff Feb 11, 2014 6:12 PM

One needs to be proud like a navy, but fight like pirates: Agnello Dias?blur=25

The whole idea of survival in the corporate world today is to imagine that we are starting anew every time, says the Founder & Chief Creative Officer, Taproot India

Deepa Balasubramanian Feb 7, 2014 9:22 AM

Kerala is no longer a one-size fits all market, say experts?blur=25

Traditional mass media are becoming mass conversations. Globalisation has also led to a world of convergence, wherein content & consumers are found on multiple platforms

Deepa Balasubramanian Feb 6, 2014 10:12 AM