Go outdoor this festive season, experts urge brands?blur=25

Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this festive season

Priyanka Nair Sep 23, 2013 8:11 AM

"Creative content should be made keeping media placement in mind"?blur=25

James Varghese, COO, AdzEdge talks about his new role, the Indian OOH industry, digital's growing presence, and OOH trends in 2013, among other things...

Priyanka Nair Jul 29, 2013 8:46 AM

Frooti uses 205 OOH spots in 20 cities for 21 days?blur=25

The brand used billboards, bus shelters, Delhi Metro pillars and flag signs to convey the season’s greetings

Priyanka Nair Nov 27, 2012 7:40 PM

AdzEdge strengthens south operations?blur=25

AdzEdge appoints Arnab Ganguly as Associate Vice President – South. He will oversee business interests for the entire southern region

exchange4media Staff Apr 26, 2012 4:19 PM