best ad?blur=25

The ‘pudhe chala’ campaign is getting accolades, thanks to city-based agency Siriti 

Kanchan Srivastava Apr 25, 2022 8:55 AM

digital currencies?blur=25

Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement

Shantanu David Apr 25, 2022 8:50 AM

Deepak Rajawat, Vistara?blur=25

Rajawat, Chief Commercial Officer, Vistara shares insights behind the airline’s new 360-degree integrated campaign, core TG, collaboration with influencers, plans for growth, future outlook and more

Ritika Raj Apr 25, 2022 8:48 AM


Industry insiders remain unimpressed with most of the TV ads running during IPL 2022

Mansi Sharma Apr 25, 2022 8:42 AM


The festival has roped in 18 sponsors this year, said Jaideep Gandhi and Anupriya Acharya in a conversation with e4m

exchange4media Staff Apr 22, 2022 9:01 AM


Not that I would quit writing or being a part of ad films but I want to know what I don't, says Haque who is tight-lipped about his next move

Neeta Nair Apr 20, 2022 8:02 AM


The campaign includes cut-outs at cinemas & outdoor sites, radio jingle and KGF: Chapter 2 star-cast visits at popular malls

exchange4media Staff Apr 19, 2022 2:33 PM


Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns

Javed Farooqui Apr 19, 2022 8:47 AM


The TVC aims at positioning Daawat Biryani as one of the most integral & coveted food during the festival times to welcome families & friends at home

exchange4media Staff Apr 18, 2022 3:55 PM


PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory

Kanchan Srivastava Apr 18, 2022 8:54 AM

pristine care?blur=25

The brand campaign will be seen in radio, cinema, and digital & social media channels

exchange4media Staff Apr 17, 2022 4:00 PM

Philips Avent Campaign?blur=25

The #ParentYourWay campaign talks about the importance of breastfeeding and how parenting is about trusting your instincts

exchange4media Staff Apr 16, 2022 8:43 AM

Muthoot FinCorp campaign?blur=25

The ‘mera gold loan, mera interest’ campaign will be amplified across TV, digital, social media & OOH integrations during the IPL season

exchange4media Staff Apr 16, 2022 8:43 AM


The ‘Whistle Through Every Turn’ campaign, which has M S Dhoni as the protagonist, has three films

exchange4media Staff Apr 16, 2022 8:31 AM

Vaani Kapoor?blur=25

The brand highlights its wedding collection of fashionable travel bags made for today’s young and discerning travellers

exchange4media Staff Apr 15, 2022 4:50 PM

connected TV?blur=25

In a mobile-first digital market like India, OTT platforms are highly bullish about CTV both from audience engagement and monetisation points of view

Javed Farooqui Apr 15, 2022 8:39 AM

Ranbir - Alia?blur=25

The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts

Sonam Saini Apr 14, 2022 8:53 AM