Yes, say experts, who reason that there are enough big brands between traditional and new-age categories that will spend on IPL irrespective of the pricing

Javed Farooqui May 3, 2022 8:42 AM

Shah Rukh Khan?blur=25

In the ad film, the actor invites people to immerse themselves in the grandeur of the 'Museum Of The Future'

exchange4media Staff May 3, 2022 8:31 AM


Vineeta Singh, Ankush Sachdeva, SS Rajamouli and Madhuri Dixit among speakers

exchange4media Staff May 2, 2022 4:24 PM


The campaign will be running in 12,500+ spots in major national and regional channels

exchange4media Staff Apr 30, 2022 6:00 PM

Hafele Campaign?blur=25

The ‘Let’s Reimagine’ campaign urges customers to reimagine their homes with the blend of innovation and convenience

exchange4media Staff Apr 30, 2022 2:00 PM


The ‘zindagi ka josh har dum’ campaign claims that Cinkara’s nutritional value is beneficial for all age groups

exchange4media Staff Apr 30, 2022 8:40 AM

cannes Lions?blur=25

Divya Karani, Sameer Satpathy, Sanchita Roy, Geet Rathi, Rufina FR and Kainaz Karmakar on the panel

exchange4media Staff Apr 28, 2022 6:45 PM


More brands will definitely have to follow the example and it's great that a big advertiser like HUL is taking the first step, say experts

Mansi Sharma & Kanchan Srivastava Apr 27, 2022 9:14 AM


The ad highlights how people can feel proud with what they have created

exchange4media Staff Apr 26, 2022 2:47 PM


Industry observers say digital marketers are finding alternatives to the cookie-based solutions, involving first-party data & contextual targeting

Kanchan Srivastava Apr 26, 2022 8:56 AM


The campaign shows how even decisions considered insignificant can impact your life

exchange4media Staff Apr 25, 2022 3:05 PM

best ad?blur=25

The ‘pudhe chala’ campaign is getting accolades, thanks to city-based agency Siriti 

Kanchan Srivastava Apr 25, 2022 8:55 AM