script room?blur=25

The advertising outfit has more than a hundred ad films to its credit

exchange4media Staff May 11, 2022 4:45 PM


The campaign conveys the brand's promise of being a lifelong ally to learners at every step of their journey along with their mother

exchange4media Staff May 11, 2022 3:42 PM


The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies

exchange4media Staff May 11, 2022 8:38 AM

Achint Setia, Myntra?blur=25

Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more

Ritika Raj May 11, 2022 8:21 AM

Gowthaman Ragothaman?blur=25

At Goafest 2022, Ragothaman, Aqilliz Co-Founder and CEO, shares insights on digital advertising ecosystem, key challenges faced by the industry and more

exchange4media Staff May 9, 2022 8:34 AM


The ad film series is conceptualized by Vedantu’s internal brand team and Native Films as their production house

exchange4media Staff May 8, 2022 6:00 PM

Leo Burnett?blur=25

Cheil India, Good Morning Films and Leo Burnett India pick Specialist Agency of the Year awards

exchange4media Staff May 7, 2022 9:55 PM

Fittr Campaign?blur=25

The brand aims to highlight that fitness is a lifestyle that can also be an enjoyable, sustainable journey

exchange4media Staff May 7, 2022 11:37 AM

Crayons Advertising?blur=25

The account will be handled by the agency’s Delhi and Mumbai offices

exchange4media Staff May 6, 2022 2:18 PM


Take a look at some special moments captured through the day

exchange4media Staff May 6, 2022 1:45 PM

Rohit Kumar Singh?blur=25

The first definition of creativity is that you are not screwing up somebody else's life, says Piyush Pandey during a discussion with MCA Secretary Rohit Kumar Singh and ASCI Chairman Subhash Kamath

exchange4media Staff May 6, 2022 8:09 AM


‘Agencies, like Leo Burnett, Creativeland Asia, TBWA, BBDO, which had not participated in the last five-six years have come forward to participate this year’

exchange4media Staff May 5, 2022 6:36 PM


The agencies would manage Vadilal’s OOH  media, strategy, planning, buying, negotiation and implementation for OOH

exchange4media Staff May 5, 2022 11:55 AM


Industry is hopeful of touching pre-Covid numbers this season

Mansi Sharma May 5, 2022 8:33 AM


Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers

Shantanu David May 5, 2022 8:29 AM

The Advertising Club?blur=25

Earlier, Menno Kluin, Aricio Fortes and Myra Nussbaum were named as international jury members

exchange4media Staff May 4, 2022 11:25 AM

JK Tyre?blur=25

The film is being conceptualized and produced by Digitale & Music Boutique

exchange4media Staff May 3, 2022 9:38 AM