The film draws an interesting correlation between cricket and education

exchange4media Staff May 28, 2022 8:47 AM


Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts

Shantanu David May 27, 2022 8:52 AM


While the campaign is getting lauded for its stellar media efforts, the overexaggerated insight of retiring a fridge and replacing it with Dunzo is getting cold reactions from the creative world

Mansi Sharma May 26, 2022 8:22 AM


The campaign has been conceptualized by Contract Advertising

exchange4media Staff May 24, 2022 1:51 PM

Lendingkart Campaign?blur=25

Conceptualized by Contract Advertising, the campaign is aimed at engaging millions of MSMEs in India

exchange4media Staff May 21, 2022 8:14 AM


The Marriott Media Network will provide travelers with relevant products and services during their travel journey

exchange4media Staff May 20, 2022 1:21 PM


At the Q4 FY22 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that a recent hike in advertising rates, effective this April, will further help them ramp up the revenue

exchange4media Staff May 20, 2022 8:45 AM

sujhata v kumar?blur=25

Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country

Mansi Sharma May 20, 2022 8:43 AM


At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens

Shantanu David May 19, 2022 8:46 AM


Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it

Mansi Sharma May 16, 2022 8:46 AM

Flipkart Campaign?blur=25

The #SelfcarewithFlipkart campaign collaborates with influencers from varied fields

exchange4media Staff May 14, 2022 8:42 AM

Deepika Padukone?blur=25

The brand aims to continue on its journey of transforming the women’s wellness space in the country

exchange4media Staff May 14, 2022 8:34 AM

Milind Soman?blur=25

The brand aims to break through the gendered clutter surrounding skincare and bolster brand visibility

exchange4media Staff May 12, 2022 3:51 PM

Amitabh Bachchan?blur=25

The #LabsFromHome campaign motivates people to inculcate the habit of preventive health check-up with at-home body test services

exchange4media Staff May 12, 2022 3:13 PM

Raveena Tandon?blur=25

The brand aims at integrating all the Indian ethical principles and ethos of Ramayana into the products

exchange4media Staff May 11, 2022 5:03 PM