advertising-and-marketing
Catch Spices Campaign?blur=25

The theme will be central to all brand activities that will keep the consumer involved, engaged and cheerful, all through 2021

exchange4media Staff Feb 23, 2021 5:58 PM

McDonald's?blur=25

This is a unique campaign where people show their love for the sides they prefer and end up completing the burger’s love story

exchange4media Staff Feb 23, 2021 5:44 PM

Manisha Kapoor?blur=25

Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more

Misbaah Mansuri Feb 22, 2021 8:29 AM

Blue Heaven campaign?blur=25

Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self

exchange4media Staff Feb 20, 2021 8:44 AM

Spotify Campaign?blur=25

The campaign, conceptualized by What’s Your Problem (a Wondrlab company), is spontaneous, free-spirited and reflect moments that matter to the youth

exchange4media Staff Feb 16, 2021 12:19 PM

Flipkart?blur=25

Flipkart's DSP will provide brands of all scales to engage with a growing consumer base

exchange4media Staff Feb 15, 2021 12:17 PM

Havmor?blur=25

The brand has associated with 20 influencers where they are initiating a trend through a transition video with their version of #HeartbeatChallenge

exchange4media Staff Feb 13, 2021 4:00 PM

Brittania Little Hearts Campaign?blur=25

The campaign is set to go live across Little Heart’s social media handles

exchange4media Staff Feb 13, 2021 8:16 AM

The Beauty Co. campaign?blur=25

The campaign message is about breaking outdated norms by striking a chord with every person this Valentine’s Day, no matter their relationship status

exchange4media Staff Feb 8, 2021 4:07 PM

Astral Campaign?blur=25

Kairav Engineer, VP- Business Development, Astral, said that Singh coming on board will help in strengthening their brand equity and solidify their leadership position in the category

exchange4media Staff Feb 8, 2021 12:52 PM

TestBook?blur=25

The campaign takes a usual route and uses cases to highlight the convenience that Testbook offers for different competitive exams in India

exchange4media Staff Feb 6, 2021 6:00 PM

YES Bank Campaign?blur=25

With YES MSME as a plank for the campaign, the Bank is creating a multitude of opportunities, partnerships and resources for the segment to drive business outcomes

exchange4media Staff Feb 6, 2021 7:26 AM

Britannia's #LearnFromHome campaign?blur=25

Conceptualized by McCann Worldgroup, the thematic TVC captures the inseparable bond of school friendships and the joy of learning together

exchange4media Staff Feb 2, 2021 1:58 PM

SBI General Insurance?blur=25

The rap song, featuring SBIG employees, is an awareness initiative enabling people to understand and avail the tax saving benefits that are associated with health insurance

exchange4media Staff Feb 2, 2021 1:35 PM

Kantar-YouTube?blur=25

With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021

exchange4media Staff Jan 29, 2021 2:33 PM

Pankaj Sharma MGID?blur=25

Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online

Pankaj Sharma Jan 28, 2021 8:43 AM

Johnson & Johnson?blur=25

The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal

Javed Farooqui Jan 27, 2021 8:02 AM

Kachcha Sudeepa?blur=25

Denver also plans to launch a TVC featuring Sudeep to strengthen its positioning in the deodorant & men grooming category across Karnataka

exchange4media Staff Jan 25, 2021 1:16 PM