Connected TV?blur=25

Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses 

Kanchan Srivastava Oct 20, 2022 8:37 AM


As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13

e4m Desk Oct 27, 2021 8:41 AM


Horlicks is on second spot and Airtel Black on third, as per the weekly data

e4m Desk Sep 13, 2021 8:47 AM


The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline

e4m Desk Apr 26, 2021 8:58 AM


FMCG and e-comm categories grew by 36% and 21% YoY during this period

e4m Desk Mar 19, 2021 7:57 AM


As per the weekly data, emerged as the second top brand this week

e4m Desk Mar 12, 2021 8:50 AM


Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels

Naziya Alvi Rahman Mar 1, 2021 8:22 AM


Hindustan Unilever continues to lead advertiser's space for the week

e4m Desk Feb 26, 2021 8:17 AM


Whitehat Education Technology, Dhani Services and Yamaha Motor India emerged as top new advertisers in Jan'21

e4m Desk Feb 19, 2021 8:29 AM

Mobile advertising?blur=25

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year

Misbaah Mansuri Jan 25, 2021 8:47 AM


As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership

e4m Desk Jan 12, 2021 8:51 AM


Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other

Sonam Saini Jan 7, 2021 8:28 AM


As per the data, among regional language channels, Tamil, Bengali, and Telugu channels topped during Aug-Dec’20 as well as Aug-Dec’19

e4m Desk Dec 17, 2020 9:13 AM


As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and was on top among the common brands

Sonam Saini Nov 9, 2020 8:34 AM


Myntra emerges as the top most growing advertiser in news genre in Aug-Sep

e4m Desk Oct 8, 2020 8:59 AM


The highest growth in ad volume for Regional Language Channels at 20% was observed during Week 37 when compared to Week 27

e4m Desk Sep 17, 2020 8:51 AM


As per data for Week 32, the total number of insertions by advertisers has increased by 4.75% against last week, brand insertions up 5.06%

e4m Desk Aug 21, 2020 9:24 AM


Wheel Active 2 in 1 replaced Surf Excel Easy to become the leading brand of Week 30

e4m Desk Aug 7, 2020 8:12 AM


Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre

e4m Desk Aug 6, 2020 8:43 AM