The technological strength of the combined entity will deliver value across the value chain, says Siddharth Bhardwaj, CMO – Head of Enterprise Sales, UFO Moviez

Misbaah Mansuri Nov 23, 2017 9:03 AM


The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seventh position

exchange4media Staff Sep 22, 2017 8:02 AM


Kataria has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities

exchange4media Staff Sep 18, 2017 6:49 PM


While ecommerce giants enter BARC’s Top 10 Brands, FMCG brand Dove Cream Bathing Bar rule the category

exchange4media Staff Sep 1, 2017 7:36 AM


Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

exchange4media Staff Aug 21, 2017 8:07 AM


Airtel Postpaid Promise and Hindustan Lever make it to BARC’s top 10 Brand and Top 10 Advertiser respectively for Week 29

exchange4media Staff Jul 28, 2017 7:52 AM


VideoconD2H moved up to lead BARC’s Top 10 Brands while Hindustan Lever continued to reign Top 10 Advertisers for Week 26 (June 24–30)

exchange4media Staff Jul 7, 2017 7:42 AM


Amazon India dominates BARC’s Top 10 Brands list and simultaneously enters Top 10 Advertisers list at tenth spot for Week 25 (June 17–23)

exchange4media Staff Jun 30, 2017 7:31 AM

Videotap to launch India's first dynamic personalized interactive VOD platform?blur=25

The platform aims to be a smart video ecosystem for publishers, advertisers and enterprises

exchange4media Staff Jun 12, 2017 2:38 PM

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies?blur=25

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Ashish Bahukhandi May 25, 2017 8:09 AM

Union Budget'17 to spur higher OOH spends, say outdoor agencies?blur=25

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertising, say industry experts.

exchange4media Staff Feb 7, 2017 8:29 AM

Prime Time Awards: 2017 is going to be the biggest year ever for media measurement in the country: C V L Srinivas?blur=25

At the third edition of the exchange4media Prime Time Awards, C V L Srinivas, CEO of GroupM, South Asia, forecasted trends of 2017 and the opportunities it holds for the industry

Madhuwanti Saha Jan 23, 2017 7:55 AM

Advertisers, agencies and channels face demonetisation blues?blur=25

Advertisers, agencies and channels are feeling the pinch of demonetisation as several advertisers have started sending cancellations to channels on existing deals on the back of demonetisation

exchange4media Staff Nov 18, 2016 8:57 AM

Zee Classic does a programming rejig; ropes in Arjun Kapoor as its ambassador?blur=25

From October 3 Zee Classic revamped its programming strategy which includes a dedicated timeslot to each decade of Hindi Cinema. To reinstate it, the channel has launched a new campaign with a theme called Aaj Ka Class, featuring Bollywood actor Arjun Kapoor

exchange4media Staff Sep 29, 2016 9:46 AM

Facebook to announce new ways to help advertisers find their most valuable customers?blur=25

To help businesses reach these valuable people, Facebook is launching a new product: App Event Optimization. This helps businesses maximize long term app value-beyond the install

exchange4media Staff Jul 20, 2016 12:19 PM

IPL outdoor ad spends estimated to have dipped by 50%?blur=25

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Abhinn Shreshtha Apr 18, 2016 7:52 AM

Banking sector dominates OOH industry in Q1'16: Sanjeev Gupta?blur=25

Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016, says Sanjeev Gupta, MD of Global Advertisers

exchange4media Staff Mar 12, 2016 12:31 PM

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends?blur=25

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts

Abhinn Shreshtha Oct 28, 2015 8:15 AM

OOH activity for Pro Kabaddi League subdued, say agencies?blur=25

The second edition of Pro Kabaddi League has generated excitement from marketers and fans of the sport. However, outdoor agencies say that there has not been much activity by brands around the event

Abhinn Shreshtha Jul 22, 2015 8:11 AM