advertisers
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The 247 brands that advertised on IPL 2018 were accounted for by 123 advertisers, the count of which has grown 50 percent since 2016

exchange4media Staff Aug 3, 2018 8:55 AM

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In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

exchange4media Staff Jul 18, 2018 8:51 AM

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The same category saw entry of players like Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream

exchange4media Staff Jul 9, 2018 8:53 AM

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We see India as one of the top market for business after USA: Gautam Shewakramani, India country Manager, Quora

Dolly Mahayan Jun 6, 2018 8:50 AM

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Hindustan Lever reclaimed its top spot in BARC's Top 10 Advertisers for the same week with 1,42,698 insertions

exchange4media Staff May 30, 2018 8:51 AM

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From the first match until the 57th match, 146 brands across 63 categories have advertised on Star Sports

exchange4media Staff May 24, 2018 10:04 AM

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BARC India is a joint industry body, set up by the Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA) and Advertising Agencies Association India (AAAI), adhering to Section 8 of the Companies Act.

exchange4media Staff May 3, 2018 10:29 AM

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Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Dolly Mahayan May 1, 2018 8:56 AM

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Jio alleged that the disclaimer added by Airtel in its IPL advertisement on the instruction of the court was insufficient

exchange4media Staff Apr 25, 2018 4:12 PM

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FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser

exchange4media Staff Apr 23, 2018 8:54 AM

Recap?blur=25

Recap brings you a round up of the important stories that made headlines this week.

exchange4media Staff Apr 14, 2018 9:21 AM

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Ajay Chacko, CEO, Arré, in an interview with e4m says as original content creators, we only benefit from consumer revenues; either directly on our own platform or indirectly through partnerships.

Dolly Mahayan Apr 2, 2018 8:58 AM

Star IPL?blur=25

According to media experts, advertisers’ interest is natural since there is no other property which gives steady ratings over a six week period; and keeping in mind the steeply competitive categories, companies would surely want to be visible on such a platform.

exchange4media Staff Feb 15, 2018 1:08 PM

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Amazon, which topped the list the previous week, didn't make it to Week 5, while Hindustan Lever continued to dominate Top 10 Advertisers.

exchange4media Staff Feb 9, 2018 8:47 AM

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We list a few important stories that you may have missed in the week gone by

exchange4media Staff Jan 20, 2018 9:43 AM

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We list a few important stories that you may have missed in the week gone by

exchange4media Staff Jan 20, 2018 9:42 AM

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We list a few important stories that you may have missed in the week gone by

exchange4media Staff Jan 20, 2018 7:58 AM

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The technological strength of the combined entity will deliver value across the value chain, says Siddharth Bhardwaj, CMO – Head of Enterprise Sales, UFO Moviez

Misbaah Mansuri Nov 23, 2017 9:03 AM