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Sensational headlines and visuals drive traffic: Samar Verma, Fork Media?blur=25

Samar Verma, CEO and Founder of Fork Media spoke to exchange4media about the emerging trends in digital media, the challenges in the domain and more

Vernika Awal May 18, 2016 8:02 AM

Twitter provides a massive opportunity for brands to maximize their reach -JP Maheu?blur=25

With the advent and outspread of affordable technology and social media, brands are becoming increasingly aware of the various methods that could maximize audience engagement across platforms says Jean-Philippe (JP) Maheu.

Vernika Awal May 7, 2016 7:47 AM

Twitter is increasingly being used as a live reaction ground: Parminder Singh?blur=25

Twitter is increasingly being used as a live reaction ground for television broadcasts; with 81 billion TV tweets and views globally last year says Parminder Singh, Managing Director for Twitter South-East Asia, India and MENA

Vernika Awal May 5, 2016 9:04 AM

Adidas’ new campaign featuring Virat Kohli scores big with fans?blur=25

Adidas’ campaign with Kohli is inspired by his own life, while the last cricket season’s campaign was ‘I target the moment’, this time around the theme of the campaign is, ‘#FeelLoveUseHate.’

Vernika Awal Apr 7, 2016 8:01 AM

Minesweeper Media wins Nirmal Lifestyle account?blur=25

Minesweeper has bagged the prestigious Nirmal Lifestyle account and will deploy a specialized team of cross media specialists to work together on a solution that maximizes the reach and impact of the advertising campaign through Media Strategy & Planning

exchange4media Staff Mar 11, 2016 7:59 AM

ASCI launches ‘Snap and WhatsApp’ facility to curb misleading & offensive ads?blur=25

The Advertising Standard Council of India (ASCI) is embracing technology to connect with the consumers and curb misleading advertisements. Consumers can now WhatsApp the objectionable advertisement to ASCI in order to curb misleading and offensive ads instantaneously

exchange4media Staff Mar 11, 2016 7:57 AM

Bharti Airtel, Idea and Patanjali  among 38 out of 70 advertisement complaints upheld by ASCI?blur=25

Out of 38 advertisements against which complaints were upheld, 19 belonged to the Healthcare category, followed by 5 in telecommunication and broadband category, 4 in Personal Care category and 10 advertisements from other categories.

exchange4media Staff Feb 1, 2016 8:22 AM

ASCI upholds complaints against P&G, Dabur, Reliance Communication?blur=25

In October 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 98 advertisements.

exchange4media Staff Dec 30, 2015 1:58 PM

S-Group Insights: Festive Season sees 28 % of ad spends on TV  in paint category, Berger Paints increased its TV advertisements by 195% from 2014?blur=25

Year on year trend clearly shows a gain of 28% in 2015, where Asian paints holds the highest share of volume. However, Berger Paints was mainly responsible for such a growth because it increased its TV advertisements by 195% as compared to 2014 festive season

exchange4media Staff Dec 22, 2015 9:52 AM

S-Group Insights: Festive Season sees 28 % of ad spends on TV  in paint category, Berger Paints increased its TV advertisements by 195% from 2014?blur=25

Year on year trend clearly shows a gain of 28% in 2015, where Asian paints holds the highest share of volume. However, Berger Paints was mainly responsible for such a growth because it increased its TV advertisements by 195% as compared to 2014 festive season

exchange4media Staff Dec 22, 2015 9:07 AM

Dove Elixir, Airtel, Godrej No.1 Soap, among 54 ads upheld by  Consumer Complaints Council for misleading customers?blur=25

The ads were found to be misleading and include Personal and Healthcare, Education, Telecommunication, Healthcare and Ecommerce categories

exchange4media Staff Dec 15, 2015 9:07 AM

ASCI upholds complaints against 74 out of 110 advertisements?blur=25

Out these, 28 belonged to the Personal and Healthcare category, 25 in the Education category and 21 from other categories

exchange4media Staff Oct 27, 2015 8:07 AM

ASCI upholds complaints against 100 out of 141 advertisements in May?blur=25

Out these, 46 belonged to the Personal and Healthcare category, 22 in the Education category, 10 in Food and Beverage category, five advertisements in Telecom category and 17 from other categories

exchange4media Staff Sep 22, 2015 2:40 PM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 10:37 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 9:17 AM

LINE awards creative duties to Contract Advertising?blur=25

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

Twishy Mar 27, 2014 9:46 AM

LINE awards creative duties to Contract Advertising?blur=25

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

Twishy Mar 27, 2014 7:55 AM