The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games

Dolly Mahayan Jul 13, 2018 8:51 AM


The new TVC conveys tells us about repressive gender roles and that there is no place for gender-based power games

Dolly Mahayan Jul 12, 2018 8:20 AM


The best bets from the agency are Good Vibes App, Samsung Technical School – Seema Nagar campaign, and Adidas U17 FIFA Campaign #HeretoCreate

exchange4media Staff Jun 12, 2018 8:49 AM

Ministry of Women and Child Development?blur=25

The Bill not only seeks to widen the scope of the law to cover newer media and technological advancements, such as the Internet, cable, multimedia messaging, OTT and apps, but to also strengthen those already under its purview.

exchange4media Staff Jun 6, 2018 4:23 PM


On May 30th a hoarding appeared in Residency Road, Bengaluru and what made it stand out was that this one was placed inverted and had stickers of non-payment written on it.

exchange4media Staff May 31, 2018 8:57 AM


The Bureau of Outreach Communication under the ministry said the government spent Rs 2079.87 crore in the electronic media

exchange4media Staff May 15, 2018 8:57 AM


The new campaign builds on the need for the brand consumers to “Own Their Fizz” by being bold, confident just like Appy Fizz and is targeted towards the youth across India.

exchange4media Staff May 9, 2018 7:59 PM


Released on Twitter on Saturday, the witty campaign has managed to grab people's attention with the creative now going viral.

Dolly Mahayan Apr 9, 2018 8:55 AM


The Advertising Standards Council of India upheld complaints against 171 advertisements, out of a total of 247 advertisements that were evaluated by it

exchange4media Staff Apr 6, 2018 7:28 PM


Samsung launched its latest ad called 'Make it Yours' for its flagship Galaxy S9/S9+ smartphones during the airtime of 90th Academy Awards featuring Oscar Nominees

exchange4media Staff Mar 5, 2018 3:18 PM

Facebook notifies of two new metrics related errors?blur=25

The two latest incidents take the total count of such errors to four in as many months with Facebook saying that it is issuing new updates to rectify the recent errors

exchange4media Staff Dec 13, 2016 8:40 AM

Celebrities liable for punishment for misleading ads: Union Minister Paswan?blur=25

The minister warned celebrities against endorsing products that make exaggerated claims

Saif Ahmad Khan Oct 21, 2016 8:11 AM

Committee advises PCI against formulating uniform guidelines for obscene ads?blur=25

A sub-committee formed by the Press Council of India held obscenity to be an evolving concept that had to be dealt with on a case-to-case basis

Saif Ahmad Khan Sep 16, 2016 8:20 AM

CAG indicts AAP ad spend: What lies ahead??blur=25

As per a yet-to-be-tabled report of the Comptroller & Auditor General, Delhi government’s advertising spending is not in consonance with the guidelines laid down by the Supreme Court

Saif Ahmad Khan Aug 29, 2016 8:06 AM

FSSAI signs MoU with ASCI to monitor misleading ads in the F&B sector?blur=25

This partnership will put in place a mechanism to monitor misleading advertisements and will lead towards streamlining advertisements effectively through structured guidelines and appropriate action

exchange4media Staff Jun 29, 2016 8:08 AM

I&B Ministry frames new print media advertisement policy?blur=25

The objective behind this policy is to focus on transparency & equity in the release of government ads. The policy will also incentivize big category newspapers which are willing to publish advertisements of educational institutions at DAVP rates by giving additional business of 50% in volume terms, as compared to those which are not willing to accept such terms

Abid Hasan Jun 13, 2016 8:18 AM

Will YouTube's streaming service 'Unplugged' disrupt TV viewership??blur=25

The online video company has been reportedly working on a subscription-based online video streaming service for cable television networks, called "Unplugged"

Vernika Awal May 25, 2016 8:16 AM

We want to focus on user experience than create clutter during transactions: Rachna Prasad, Oxigen?blur=25

In an interview with exchange4media Rachna Prasad, Senior Vice President – Marketing at Oxigen Wallet, who was awarded Best Digital Integrated Campaign Award & Best Performance Award by IAMAI in the year 2015, shared crucial insights into the growing digital wallet ecosystem of India, Oxigen Wallet’s recent achievements as a brand and future plans

Vernika Awal May 23, 2016 8:05 AM

Keeping ad experience in sync with app experience is important: Anuj Kumar, Affle?blur=25

In an interview with exchange4media, Anuj Kumar, Co-founder & MD at Affle, tells us how consumers are gradually shifting to a mobile-first world in terms of content consumption and how brands are adapting to mobile strategies over conventional, PC-based or TV-based ad strategies

Vernika Awal May 19, 2016 8:10 AM

Sensational headlines and visuals drive traffic: Samar Verma, Fork Media?blur=25

Samar Verma, CEO and Founder of Fork Media spoke to exchange4media about the emerging trends in digital media, the challenges in the domain and more

Vernika Awal May 18, 2016 8:02 AM