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Jagran Prakashan?blur=25

The publishers of Dainik Jagran has seen 16% growth in Consolidated Net Profit at Rs 81.61 crore

exchange4media Staff Feb 1, 2020 1:47 PM

Prasanth Kumar?blur=25

In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time

Tasmayee Laha Roy Jan 23, 2020 8:14 AM

Advertising?blur=25

With account movements happening through the year, 2019 was quite an eventful one for the industry

exchange4media Staff Dec 31, 2019 8:32 AM

icici?blur=25

The ad conceptualised and executed by VISCOMM 360 Communications is being promoted across ICICI Lombard's social media assets

exchange4media Staff Dec 30, 2019 5:40 PM

Tata Tea Premium?blur=25

The agency created the first film based on UP and Delhi, with region-specific insights from both the markets

exchange4media Staff Dec 28, 2019 8:12 AM

OOH Ads?blur=25

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

Cipla e4m?blur=25

The latest TVC is a part of Cipla’s #BerokZindagi campaign aimed at tackling the social stigma surrounding asthma

exchange4media Staff Dec 16, 2019 12:32 PM

Manoj Adlakha, CEO, American Express Banking Corp?blur=25

Manoj Adlakha, CEO, American Express Banking Corp India, talks about how the brand is geared up to go all out in terms of advertising & marketing, millennials being the target group and more

Tasmayee Laha Roy Nov 7, 2019 8:29 AM

TAM?blur=25

Education category moves to top with 26% share in Q2, was at 11% in previous quarter

exchange4media Staff Oct 29, 2019 8:25 AM

facebook?blur=25

The company will be rolling out a "confirmed organisation" label in the US for political advertisers who show government-issued credentials to denote their authenticity

exchange4media Staff Aug 28, 2019 6:03 PM

Modi?blur=25

As per media reports, the spending by the government on advertising in TV and Print mediums has reached almost the same level as it was in 2014-15

exchange4media Staff Aug 27, 2019 10:57 AM

Consumer?blur=25

Under the Bill, there is a provision for the central government to set up a Central Consumer Protection Authority, which will be empowered to investigate, recall, refund and impose penalties

exchange4media Staff Jul 31, 2019 8:12 AM

Social Inclusion?blur=25

In their latest ads, brands like Shalimar Paints, Lotus Herbals, Senco Gold & Diamonds, Brooke Bond Red Label are touching upon social issues like deep-seated prejudices, corruption, and more

exchange4media Staff Jul 19, 2019 8:46 AM

YouTube?blur=25

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

Consumer?blur=25

Grievance Against Misleading Advertisements will focus on the following sectors: food, agriculture, health, education, real estate, transport and financial services

exchange4media Staff Jun 29, 2019 1:54 PM

UFO?blur=25

The average advertisement minutes sold per show per screen stood at 6.85 min for the fourth quarter of 2019 

exchange4media Staff May 22, 2019 12:51 PM

TRAI?blur=25

The television industry, meanwhile, grew from Rs 58,800 crore in 2016-17 to Rs 66,0007 crore in 2017-18, thereby registering a growth of 12.24 per cent

exchange4media Staff Feb 22, 2019 8:22 AM

ASCIlogo?blur=25

In 2018, the AYUSH Ministry received 358 cases pertaining to misleading ads and claims regarding herbal, ayurvedic and other such products

exchange4media Staff Dec 28, 2018 8:37 AM

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Ramaswamy believes that as consumers get more evolved they will seek more value from brands. Brands will have more purpose and will promote more causes that people believe in.

Naziya Alvi Rahman Aug 21, 2018 8:59 AM