After GST, the overall ad share of the digital media is expected to reach 24 percent by 2020, means 100 percent more (double) to its contribution in the Pre-GST era

Nitin Gupta 26-July-2017

This is part of the planned rollout of its digital measurement products under the EKAM brand

exchange4media Staff 22-July-2017

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were upheld

exchange4media Staff 04-July-2017

The campaign, in a first, focuses on the company’s business-to-business segment capabilities

exchange4media Staff 27-June-2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

Venkata Susmita Biswas 27-June-2017

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

Venkata Susmita Biswas 27-June-2017

The latest win takes India's total metal tally to 24. India had won 27 metals last year.

exchange4media Staff 22-June-2017

Personalized product discovery & search platform powers 120+ US online retailers to capture lost revenue

exchange4media Staff 21-June-2017

#RoadsThatHonk is an innovative anti-collision vehicle management system, to make India’s national highways safer

Srabana Lahiri 21-June-2017

Majority of the 214 ads belong to Healthcare, Education and Food & Beverages categories

exchange4media Staff 06-June-2017

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha 29-May-2017

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

exchange4media Staff 24-May-2017

Google will launch a Policy Center to make publishers aware about policy actions that affect their sites and pages

exchange4media Staff 16-May-2017

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff 06-May-2017

Today, even a naïve marketer knows that none of the conventional advertising formats are as diffusive, disruptive, and decisive as digital advertising, observes Gupta

Nitin Gupta 02-May-2017

‘The Godfather of AdSense’ says he’s excited to help the C1X team build an impactful product and company that transforms the world of advertising

exchange4media Staff 19-April-2017

The mobile-first immersive guide will feature original stories, video, premium photography, and engaging interactive elements

exchange4media Staff 10-April-2017

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

Ruhail Amin 28-March-2017