After Hindi and Bengali, AdWords and Adsense to now support Tamil

exchange4media Staff Feb 21, 2018 1:20 PM

Nine major food business operators have decided to not advertise products with high fat on children's channels

exchange4media Staff Feb 9, 2018 8:55 AM

Radio industry players found the Union Budget 2018 to be balanced and foresaw a greater purchasing power and consumption rates, leading to better advertising sale

exchange4media Staff Feb 2, 2018 8:34 AM

The awards recognise excellence in advertising across creative and media categories

exchange4media Staff Jan 16, 2018 8:56 AM

As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction

Misbaah Mansuri Dec 19, 2017 8:55 AM

HOWL - The incumbent E-Comm and Digital Agency, has been recently assigned the digital duties for Baadshah Gaming, a one- of-its-kind online portal that offers Poker, Fantasy League and Rummy under one roof

exchange4media Staff Nov 16, 2017 12:57 PM

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Nishant Saxena Nov 9, 2017 8:57 AM

The Indian government has decided to deny official advertisements to publications that indulge in “fake news” and “wrong reporting”

exchange4media Staff Nov 6, 2017 8:56 AM

UCAds will not only benefit brands but will also provide influential and effective content and customisation services to enhance marketing

Dolly Mahayan Nov 6, 2017 8:54 AM

This office will now cater to global clients of South-East Asian countries like Indonesia, Malaysia, Philippines and Myanmar

exchange4media Staff Oct 31, 2017 1:47 PM

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWords experience

exchange4media Staff Oct 13, 2017 8:37 AM

Advertisers including Nearbuy, Little, OYO Rooms and Go Paisa get reach, opted-in consumers with the right message at the right time

exchange4media Staff Oct 4, 2017 2:42 PM

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with Bengali-language search and display ads

exchange4media Staff Oct 4, 2017 1:57 PM

Started in 1932, AMIN is a network of 50+ independent marketing agencies

exchange4media Staff Oct 4, 2017 1:31 PM

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

exchange4media Staff Oct 4, 2017 8:24 AM

As Sunny Leone’s latest ad for Manforce condoms faces flak in Gujarat, we list five other ads that were banned for being too racy years ago

Ronald Menezes Sep 21, 2017 8:31 AM

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Misbaah Mansuri Sep 12, 2017 7:39 AM

The campaign urged consumers to break free from popular trends and display their original, unique selves

exchange4media Staff Sep 11, 2017 8:22 AM