ads

Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand their global reach

Anam Khan 07-March-2018

Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence

Venkata Susmita Biswas 06-March-2018

After Hindi and Bengali, AdWords and Adsense to now support Tamil

exchange4media Staff 21-February-2018

Nine major food business operators have decided to not advertise products with high fat on children's channels

exchange4media Staff 09-February-2018

Radio industry players found the Union Budget 2018 to be balanced and foresaw a greater purchasing power and consumption rates, leading to better advertising sale

exchange4media Staff 02-February-2018

The awards recognise excellence in advertising across creative and media categories

exchange4media Staff 16-January-2018

As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction

Misbaah Mansuri 19-December-2017

HOWL - The incumbent E-Comm and Digital Agency, has been recently assigned the digital duties for Baadshah Gaming, a one- of-its-kind online portal that offers Poker, Fantasy League and Rummy under one roof

exchange4media Staff 16-November-2017

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Nishant Saxena 09-November-2017

The Indian government has decided to deny official advertisements to publications that indulge in “fake news” and “wrong reporting”

exchange4media Staff 06-November-2017

UCAds will not only benefit brands but will also provide influential and effective content and customisation services to enhance marketing

Dolly Mahayan 06-November-2017

This office will now cater to global clients of South-East Asian countries like Indonesia, Malaysia, Philippines and Myanmar

exchange4media Staff 31-October-2017

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWords experience

exchange4media Staff 13-October-2017

Advertisers including Nearbuy, Little, OYO Rooms and Go Paisa get reach, opted-in consumers with the right message at the right time

exchange4media Staff 04-October-2017

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with Bengali-language search and display ads

exchange4media Staff 04-October-2017

Started in 1932, AMIN is a network of 50+ independent marketing agencies

exchange4media Staff 04-October-2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

exchange4media Staff 04-October-2017

As Sunny Leone’s latest ad for Manforce condoms faces flak in Gujarat, we list five other ads that were banned for being too racy years ago

Ronald Menezes 21-September-2017

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Misbaah Mansuri 12-September-2017

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