ads

From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

exchange4media Staff May 10, 2018 9:00 AM

TAM Sports

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

exchange4media Staff May 10, 2018 8:58 AM

Conceptualised by Cheil WW India, the campaign highlights the unconditional love of mothers in everyday life. It brings real life mother-daughter duos and explores the nuances of their relationship

exchange4media Staff May 8, 2018 3:17 PM

The people behind Coke’s father-son ad—Kapil Batra, Creative Head, McCann WorldGroup Delhi, and Prateek Bhardwaj, NCD, McCann WorldGroup-- tell us about the interesting discussions that the team had during the making of the campaign

Neeta Nair May 7, 2018 8:53 AM

A chat with Azazul Haque (CCO, South, Ogilvy), who gave birth to Chonkpur Cheetahs for Amazon. Haque tells us how the lovable team came into being.

Neeta Nair May 4, 2018 8:54 AM

In the third part of our series on the people behind the most talked about ads of IPL 11, we caught up with Hemant Misra, Brand Strategy Consultant to Publicis, who created the MakeMyTrip campaigns featuring Alia Bhatt and Ranveer Singh

Neeta Nair May 3, 2018 8:56 AM

The Founder & Chief Executive Officer of What Clicks takes a look at some issues plaguing the current digital advertising practices

Rahul Vengalil May 3, 2018 8:54 AM

A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

Neeta Nair May 2, 2018 8:57 AM

Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired during the making of these ads

Neeta Nair May 1, 2018 8:59 AM

Co-presenting sponsor Jio Digital Life took the second spot. Associate sponsors Dreams11 and Vimal Elaichi Pan Masala moved up to third and fourth spots, respectively

exchange4media Staff Apr 26, 2018 8:58 AM

Advertising accounted for a big chunk of this revenue at $26.642 billion - a growth of 20% over last year.

exchange4media Staff Apr 24, 2018 2:08 PM

The Golden Mikes Awards, to be held in Worli, Mumbai on April 19, 2018, celebrates the best in radio ads from across the country

exchange4media Staff Apr 13, 2018 8:57 AM

LinkedIn fathers are changing their corporate photos to pictures with their children to show how their lives extend beyond the professional sphere.

exchange4media Staff Apr 9, 2018 4:59 PM

Total digital ad expenditure will rise 18.7% this year to $107.30 billion, while OTT platforms, which currently have a small, but increasing share of the market, will continue to be significant.

exchange4media Staff Mar 29, 2018 1:12 PM

AdServe is a self-service ad tool aimed at empowering advertisers and allowing small and medium sized companies to harness the power of digital video at scale

exchange4media Staff Mar 28, 2018 12:25 PM

This move follows Google and Facebook banning cryptocurrency ads; policy at Twitter to be implemented in two weeks

exchange4media Staff Mar 20, 2018 1:57 PM

Advertisement in case of tenders above a certain threshold value should be placed on Central Public Procurement Portal (CPPP), Government e-Marketplace (GeM) Portal, as well as on the websites of Ministries/Departments/organisation, said an office memorandum from the Ministry of Finance.

exchange4media Staff Mar 15, 2018 8:57 AM

The film applauds women who take the metaphorical driver's seat and take on the road ahead, no matter what it brings.

exchange4media Staff Mar 8, 2018 2:55 PM

Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand their global reach

Anam Khan Mar 7, 2018 6:24 PM

Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence

Venkata Susmita Biswas Mar 6, 2018 9:00 AM