This office will now cater to global clients of South-East Asian countries like Indonesia, Malaysia, Philippines and Myanmar

exchange4media Staff 31-October-2017

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWords experience

exchange4media Staff 13-October-2017

Advertisers including Nearbuy, Little, OYO Rooms and Go Paisa get reach, opted-in consumers with the right message at the right time

exchange4media Staff 04-October-2017

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with Bengali-language search and display ads

exchange4media Staff 04-October-2017

Started in 1932, AMIN is a network of 50+ independent marketing agencies

exchange4media Staff 04-October-2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

exchange4media Staff 04-October-2017

As Sunny Leone’s latest ad for Manforce condoms faces flak in Gujarat, we list five other ads that were banned for being too racy years ago

Ronald Menezes 21-September-2017

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Misbaah Mansuri 12-September-2017

The campaign urged consumers to break free from popular trends and display their original, unique selves

exchange4media Staff 11-September-2017

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

Venkata Susmita Biswas 23-August-2017

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Misbaah Mansuri 14-August-2017

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

Misbaah Mansuri 04-August-2017

The government is considering a Parliamentary Committee's recommendation of penalties against endorsers of misleading ads

exchange4media Staff 02-August-2017

After GST, the overall ad share of the digital media is expected to reach 24 percent by 2020, means 100 percent more (double) to its contribution in the Pre-GST era

Nitin Gupta 26-July-2017

This is part of the planned rollout of its digital measurement products under the EKAM brand

exchange4media Staff 22-July-2017

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were upheld

exchange4media Staff 04-July-2017

The campaign, in a first, focuses on the company’s business-to-business segment capabilities

exchange4media Staff 27-June-2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

Venkata Susmita Biswas 27-June-2017

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

Venkata Susmita Biswas 27-June-2017