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As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction

Misbaah Mansuri 19-December-2017

HOWL - The incumbent E-Comm and Digital Agency, has been recently assigned the digital duties for Baadshah Gaming, a one- of-its-kind online portal that offers Poker, Fantasy League and Rummy under one roof

exchange4media Staff 16-November-2017

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Nishant Saxena 09-November-2017

The Indian government has decided to deny official advertisements to publications that indulge in “fake news” and “wrong reporting”

exchange4media Staff 06-November-2017

UCAds will not only benefit brands but will also provide influential and effective content and customisation services to enhance marketing

Dolly Mahayan 06-November-2017

This office will now cater to global clients of South-East Asian countries like Indonesia, Malaysia, Philippines and Myanmar

exchange4media Staff 31-October-2017

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWords experience

exchange4media Staff 13-October-2017

Advertisers including Nearbuy, Little, OYO Rooms and Go Paisa get reach, opted-in consumers with the right message at the right time

exchange4media Staff 04-October-2017

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with Bengali-language search and display ads

exchange4media Staff 04-October-2017

Started in 1932, AMIN is a network of 50+ independent marketing agencies

exchange4media Staff 04-October-2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

exchange4media Staff 04-October-2017

As Sunny Leone’s latest ad for Manforce condoms faces flak in Gujarat, we list five other ads that were banned for being too racy years ago

Ronald Menezes 21-September-2017

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Misbaah Mansuri 12-September-2017

The campaign urged consumers to break free from popular trends and display their original, unique selves

exchange4media Staff 11-September-2017

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

Venkata Susmita Biswas 23-August-2017

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Misbaah Mansuri 14-August-2017

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

Misbaah Mansuri 04-August-2017

The government is considering a Parliamentary Committee's recommendation of penalties against endorsers of misleading ads

exchange4media Staff 02-August-2017

After GST, the overall ad share of the digital media is expected to reach 24 percent by 2020, means 100 percent more (double) to its contribution in the Pre-GST era

Nitin Gupta 26-July-2017