Advertisement in case of tenders above a certain threshold value should be placed on Central Public Procurement Portal (CPPP), Government e-Marketplace (GeM) Portal, as well as on the websites of Ministries/Departments/organisation, said an office memorandum from the Ministry of Finance.
Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence
As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction