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Advertising accounted for a big chunk of this revenue at $26.642 billion - a growth of 20% over last year.

exchange4media Staff 24-April-2018

The Golden Mikes Awards, to be held in Worli, Mumbai on April 19, 2018, celebrates the best in radio ads from across the country

exchange4media Staff 13-April-2018

LinkedIn fathers are changing their corporate photos to pictures with their children to show how their lives extend beyond the professional sphere.

exchange4media Staff 09-April-2018

Total digital ad expenditure will rise 18.7% this year to $107.30 billion, while OTT platforms, which currently have a small, but increasing share of the market, will continue to be significant.

exchange4media Staff 29-March-2018

AdServe is a self-service ad tool aimed at empowering advertisers and allowing small and medium sized companies to harness the power of digital video at scale

exchange4media Staff 28-March-2018

This move follows Google and Facebook banning cryptocurrency ads; policy at Twitter to be implemented in two weeks

exchange4media Staff 20-March-2018

Advertisement in case of tenders above a certain threshold value should be placed on Central Public Procurement Portal (CPPP), Government e-Marketplace (GeM) Portal, as well as on the websites of Ministries/Departments/organisation, said an office memorandum from the Ministry of Finance.

exchange4media Staff 15-March-2018

The film applauds women who take the metaphorical driver's seat and take on the road ahead, no matter what it brings.

exchange4media Staff 08-March-2018

Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand their global reach

Anam Khan 07-March-2018

Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence

Venkata Susmita Biswas 06-March-2018

After Hindi and Bengali, AdWords and Adsense to now support Tamil

exchange4media Staff 21-February-2018

Nine major food business operators have decided to not advertise products with high fat on children's channels

exchange4media Staff 09-February-2018

Radio industry players found the Union Budget 2018 to be balanced and foresaw a greater purchasing power and consumption rates, leading to better advertising sale

exchange4media Staff 02-February-2018

The awards recognise excellence in advertising across creative and media categories

exchange4media Staff 16-January-2018

As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction

Misbaah Mansuri 19-December-2017

HOWL - The incumbent E-Comm and Digital Agency, has been recently assigned the digital duties for Baadshah Gaming, a one- of-its-kind online portal that offers Poker, Fantasy League and Rummy under one roof

exchange4media Staff 16-November-2017

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Nishant Saxena 09-November-2017

The Indian government has decided to deny official advertisements to publications that indulge in “fake news” and “wrong reporting”

exchange4media Staff 06-November-2017

UCAds will not only benefit brands but will also provide influential and effective content and customisation services to enhance marketing

Dolly Mahayan 06-November-2017

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