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A chat with Azazul Haque (CCO, South, Ogilvy), who gave birth to Chonkpur Cheetahs for Amazon. Haque tells us how the lovable team came into being.

Neeta Nair 04-May-2018

In the third part of our series on the people behind the most talked about ads of IPL 11, we caught up with Hemant Misra, Brand Strategy Consultant to Publicis, who created the MakeMyTrip campaigns featuring Alia Bhatt and Ranveer Singh

Neeta Nair 03-May-2018

The Founder & Chief Executive Officer of What Clicks takes a look at some issues plaguing the current digital advertising practices

Rahul Vengalil 03-May-2018

A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

Neeta Nair 02-May-2018

Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired during the making of these ads

Neeta Nair 01-May-2018

Co-presenting sponsor Jio Digital Life took the second spot. Associate sponsors Dreams11 and Vimal Elaichi Pan Masala moved up to third and fourth spots, respectively

exchange4media Staff 26-April-2018

Advertising accounted for a big chunk of this revenue at $26.642 billion - a growth of 20% over last year.

exchange4media Staff 24-April-2018

The Golden Mikes Awards, to be held in Worli, Mumbai on April 19, 2018, celebrates the best in radio ads from across the country

exchange4media Staff 13-April-2018

LinkedIn fathers are changing their corporate photos to pictures with their children to show how their lives extend beyond the professional sphere.

exchange4media Staff 09-April-2018

Total digital ad expenditure will rise 18.7% this year to $107.30 billion, while OTT platforms, which currently have a small, but increasing share of the market, will continue to be significant.

exchange4media Staff 29-March-2018

AdServe is a self-service ad tool aimed at empowering advertisers and allowing small and medium sized companies to harness the power of digital video at scale

exchange4media Staff 28-March-2018

This move follows Google and Facebook banning cryptocurrency ads; policy at Twitter to be implemented in two weeks

exchange4media Staff 20-March-2018

Advertisement in case of tenders above a certain threshold value should be placed on Central Public Procurement Portal (CPPP), Government e-Marketplace (GeM) Portal, as well as on the websites of Ministries/Departments/organisation, said an office memorandum from the Ministry of Finance.

exchange4media Staff 15-March-2018

The film applauds women who take the metaphorical driver's seat and take on the road ahead, no matter what it brings.

exchange4media Staff 08-March-2018

Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand their global reach

Anam Khan 07-March-2018

Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence

Venkata Susmita Biswas 06-March-2018

After Hindi and Bengali, AdWords and Adsense to now support Tamil

exchange4media Staff 21-February-2018

Nine major food business operators have decided to not advertise products with high fat on children's channels

exchange4media Staff 09-February-2018

Radio industry players found the Union Budget 2018 to be balanced and foresaw a greater purchasing power and consumption rates, leading to better advertising sale

exchange4media Staff 02-February-2018

The awards recognise excellence in advertising across creative and media categories

exchange4media Staff 16-January-2018