ads

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan Aug 27, 2018 8:57 AM

The move will deter advertisers from excluding users based on ethnicity and religion

exchange4media Staff Aug 22, 2018 8:58 AM

#SampoornaByTanishq captures the essence of Onam through a cheeky take on the relationship between husband and wife

exchange4media Staff Aug 14, 2018 11:43 AM

The campaign has been conceptualized by Soho Square, an Ogilvy Group tagline

exchange4media Staff Aug 7, 2018 4:02 PM

ASCI upheld complaints against 89 advertisements out of the total of 162 that were evaluated by it

exchange4media Staff Jul 26, 2018 6:05 PM

#ChooseYourAge campaign challenges the inherent notion of what one can or cannot do at a certain age.

exchange4media Staff Jul 25, 2018 4:17 PM

Facebook can no longer block minorities or other groups from seeing advertisements, according to an agreement with the state of Washington

exchange4media Staff Jul 25, 2018 3:35 PM

The Fever Fighters 360-degree campaign has been conceptualised and executed by 21N78E Creative Labs

exchange4media Staff Jul 25, 2018 3:13 PM

The mandate includes providing integrated strategies and solutions in the digital sphere to further enhance the visibility of the brand in online space

exchange4media Staff Jul 23, 2018 1:54 PM

A study from the New York University has found that the Trump team has spent $274,100 on Facebook since May 2018

exchange4media Staff Jul 19, 2018 2:14 PM

Experts advice brands to spend on e-commerce platforms during discount sales.

Venkata Susmita Biswas Jul 19, 2018 9:00 AM

Google AdWords

Its largest deployment of machine learning in ads include: responsive search ad formats, YouTube tools which can better measure marketer’s branding KPIs plus new campaign formats

exchange4media Staff Jul 12, 2018 8:57 AM

Simon Brockman talks about challenges before agencies in highly competitive environment, use of influencers and bots on Twitter, and much more

Naziya Alvi Rahman Jul 9, 2018 8:58 AM

Here's a look at the best ads on YouTube during the month of May

exchange4media Staff Jun 28, 2018 3:56 PM

Google AdWords

Google AdWords will become Google Ads and will represent a full range of advertising services which Google offers

exchange4media Staff Jun 28, 2018 1:23 PM

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini Jun 25, 2018 8:54 AM

LinkedIn

With carousel ads, you can tell a deeper story, showcase multiple offerings at once, feature a single offering in depth, and share industry insights.

exchange4media Staff Jun 18, 2018 7:33 PM

The campaign is built around 5Paisa.com’s positioning as the only broker that doesn’t charge brokerage, but just a flat fee of Rs 10 so that the customer can #InvestLikeAPro without a hefty brokerage

exchange4media Staff Jun 18, 2018 6:10 PM