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The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini 25-June-2018

With carousel ads, you can tell a deeper story, showcase multiple offerings at once, feature a single offering in depth, and share industry insights.

exchange4media Staff 18-June-2018

The campaign is built around 5Paisa.com’s positioning as the only broker that doesn’t charge brokerage, but just a flat fee of Rs 10 so that the customer can #InvestLikeAPro without a hefty brokerage

exchange4media Staff 18-June-2018

The study will reportedly help govt allocate money for advertisements in a better way

exchange4media Staff 18-June-2018

At the first edition of Music Inc., a high-powered event presented by MTV and curated by Loudest.in and exchange4media, popular musician Badshah opened up in a candid interview with noted film critic and author Anupama Chopra

Ruhail Amin 13-June-2018

The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success

Misbaah Mansuri 12-June-2018

The exclusive radio partnership with Google will provide small and medium businesses, a holistic digital media strategy and create new revenue streams for Radio City

exchange4media Staff 11-June-2018

We bring you a round up of the headlines making news this week

exchange4media Staff 09-June-2018

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

exchange4media Staff 06-June-2018

It would be impactful to see brands find angles that would appeal to the new generation of Muslim consumers

Misbaah Mansuri 05-June-2018

Advertising and marketing experts say there lies creative deficiencies in these ads which deter them from hitting the ‘effectiveness’ spot and could well be worked upon

Misbaah Mansuri 31-May-2018

A recent advertisement by McDonald’s Singapore seems to have struck a chord among netizens and has garnered over 4,60,000 views

exchange4media Staff 25-May-2018

Produced by Shabinaa Khan, the concept, story and screenplay has been developed by Mahadev, who has been an integral part of Vijendra Prasad’s and SS Rajamouli’s team

exchange4media Staff 23-May-2018

Rakesh Yadav speaks to exchange4media about how AI is changing the face of digital marketing, spends on digital medium and more

Dolly Mahayan 23-May-2018

Cellular phone services category saw a five per cent drop as the number of brands fell from four in IPL 10 to three in IPL 11

exchange4media Staff 17-May-2018

Ranjivit Singh talks to exchange4media about Samsung's latest Mother's Day campaign and its marketing strategy

Dolly Mahayan 14-May-2018

With an objective to connect with a larger audience, the campaign is being extensively promoted on various social media platforms using a unique hashtag #TasteofMothersLove.

exchange4media Staff 12-May-2018

Britannia Good Day’s film captures the relationship between a millennial mother and her child by paying tribute to the many smiles of the Indian mother.

exchange4media Staff 12-May-2018

The idea showcases the strength of mothers and projects the strong core that is inside all mothers, which she uses to overcome any obstacle in the way of her child.

exchange4media Staff 12-May-2018

These ‘mother like figures’ are the pillars for every mother as they are the support system that enables the mother to carry out her multiple tasks with confidence and harmony.

exchange4media Staff 12-May-2018

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