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Brands join the festive fervour with campaigns that sublimely express the devotion of people towards Lord Ganesha

exchange4media Staff Sep 13, 2018 8:59 AM

Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in India

Apeksha Mishra Sep 13, 2018 8:54 AM

Dynamic Ads will make it easier for marketers to send personalised ads to every professional in their target audience across LinkedIn

exchange4media Staff Sep 11, 2018 2:07 PM

Spalding, Product Management for the SMB and Emerging Market Advertising at Google, gives a lowdown on the new digital advertising tools for SMBs

Venkata Susmita Biswas Sep 11, 2018 8:58 AM

Director, Facebook India, on how brands can leverage the platform of Facebook and thereby influence purchase journey of travellers

Apeksha Mishra Sep 6, 2018 8:59 AM

The Head of Advertising Sales & Partnerships, Quora, talks to exchange4media on its pitch to advertisers and the value that it offers to marketers

Venkata Susmita Biswas Aug 30, 2018 8:40 AM

Tripti Lochan of VML SEA & India says integrating digital and traditional marketing these days helps to drive long term awareness among customers

Apeksha Mishra Aug 30, 2018 8:39 AM

Google has launched tools dedicated to SMBs, tools for lead generation, support for multiple Indian languages, and geo targeting

exchange4media Staff Aug 29, 2018 8:55 AM

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan Aug 27, 2018 8:57 AM

The move will deter advertisers from excluding users based on ethnicity and religion

exchange4media Staff Aug 22, 2018 8:58 AM

#SampoornaByTanishq captures the essence of Onam through a cheeky take on the relationship between husband and wife

exchange4media Staff Aug 14, 2018 11:43 AM

The campaign has been conceptualized by Soho Square, an Ogilvy Group tagline

exchange4media Staff Aug 7, 2018 4:02 PM

ASCI upheld complaints against 89 advertisements out of the total of 162 that were evaluated by it

exchange4media Staff Jul 26, 2018 6:05 PM

#ChooseYourAge campaign challenges the inherent notion of what one can or cannot do at a certain age.

exchange4media Staff Jul 25, 2018 4:17 PM

Facebook can no longer block minorities or other groups from seeing advertisements, according to an agreement with the state of Washington

exchange4media Staff Jul 25, 2018 3:35 PM

The Fever Fighters 360-degree campaign has been conceptualised and executed by 21N78E Creative Labs

exchange4media Staff Jul 25, 2018 3:13 PM

The mandate includes providing integrated strategies and solutions in the digital sphere to further enhance the visibility of the brand in online space

exchange4media Staff Jul 23, 2018 1:54 PM

A study from the New York University has found that the Trump team has spent $274,100 on Facebook since May 2018

exchange4media Staff Jul 19, 2018 2:14 PM

Experts advice brands to spend on e-commerce platforms during discount sales.

Venkata Susmita Biswas Jul 19, 2018 9:00 AM

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