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Matrika Gupta, of the famous Ram Asrey sweet shop in Lucknow, takes us through the success story of the small town sweet shop that embraced digital advertising three years ago

Venkata Susmita Biswas Jan 4, 2019 8:19 AM

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The launch of Instamojo's new advertising service follows the launch of its logistics service, Mojoexpress, and lending service MojoCapital

exchange4media Staff Dec 31, 2018 1:54 PM

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Michal Kosinski, an assistant professor at Stanford University’s Graduate School of Business, wrote in the New York Times that Facebook is “eager to monetise” a range of personal characteristics

exchange4media Staff Dec 14, 2018 3:26 PM

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According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff Dec 7, 2018 4:57 PM

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The new policy was laid out in a Facebook Newsroom post by Facebook Product Manager, Sarah Clark Schiff

exchange4media Staff Dec 7, 2018 8:24 AM

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As 2018 draws to an end, it’s time to look at all that made news during the year. Starting today, throughout December, we bring you a round-up of stories from all sectors from the year-enders’ list

Misbaah Mansuri Nov 27, 2018 11:57 PM

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Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas Nov 16, 2018 8:02 AM

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The campaign's message was that BBC News has expanded in new languages, offering the knowledge and perspective that helps audiences to progress

exchange4media Staff Nov 14, 2018 11:35 AM

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The campaign has been conceptualised by Mullen Lintas Lowe Group and is now live across India.

exchange4media Staff Nov 11, 2018 10:09 AM

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A weekly round-up of all stories that made headlines this week

exchange4media Staff Nov 10, 2018 10:00 AM

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A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff Nov 6, 2018 9:08 AM

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The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand

exchange4media Staff Nov 5, 2018 6:11 PM

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The most common reason for upholding complaints was superlative claims by advertisers, especially for education sector advertisements

exchange4media Staff Nov 5, 2018 5:47 PM

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Conceptualised by J Walter Thompson, the film highlights the increasing loneliness senior citizens in rural areas feel due to children moving away to bigger cities

exchange4media Staff Nov 5, 2018 4:23 PM

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A look at brands over the Internet making a conversation around sexual harassment, consent and more

Misbaah Mansuri Oct 23, 2018 8:54 AM

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According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan Oct 15, 2018 9:05 AM

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Through the ‘Status’ feature, users share text, photos, videos and animated GIFs.

exchange4media Staff Oct 12, 2018 9:23 AM

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With almost all leading print players increasing the number of pages to accommodate ads ahead of the festival season, we find out if the print industry is really picking up?

Apeksha Mishra Oct 12, 2018 8:23 AM