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The move will deter advertisers from excluding users based on ethnicity and religion

exchange4media Staff 22-August-2018

#SampoornaByTanishq captures the essence of Onam through a cheeky take on the relationship between husband and wife

exchange4media Staff 14-August-2018

The campaign has been conceptualized by Soho Square, an Ogilvy Group tagline

exchange4media Staff 07-August-2018

ASCI upheld complaints against 89 advertisements out of the total of 162 that were evaluated by it

exchange4media Staff 26-July-2018

#ChooseYourAge campaign challenges the inherent notion of what one can or cannot do at a certain age.

exchange4media Staff 25-July-2018

Facebook can no longer block minorities or other groups from seeing advertisements, according to an agreement with the state of Washington

exchange4media Staff 25-July-2018

The Fever Fighters 360-degree campaign has been conceptualised and executed by 21N78E Creative Labs

exchange4media Staff 25-July-2018

The mandate includes providing integrated strategies and solutions in the digital sphere to further enhance the visibility of the brand in online space

exchange4media Staff 23-July-2018

A study from the New York University has found that the Trump team has spent $274,100 on Facebook since May 2018

exchange4media Staff 19-July-2018

Experts advice brands to spend on e-commerce platforms during discount sales.

Venkata Susmita Biswas 19-July-2018

Experts' take on brands supercharging campaigns with branded emojis

Apeksha Mishra 17-July-2018

Its largest deployment of machine learning in ads include: responsive search ad formats, YouTube tools which can better measure marketer’s branding KPIs plus new campaign formats

exchange4media Staff 12-July-2018

Simon Brockman talks about challenges before agencies in highly competitive environment, use of influencers and bots on Twitter, and much more

Naziya Alvi Rahman 09-July-2018

Here's a look at the best ads on YouTube during the month of May

exchange4media Staff 28-June-2018

Google AdWords will become Google Ads and will represent a full range of advertising services which Google offers

exchange4media Staff 28-June-2018

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini 25-June-2018

With carousel ads, you can tell a deeper story, showcase multiple offerings at once, feature a single offering in depth, and share industry insights.

exchange4media Staff 18-June-2018

The campaign is built around 5Paisa.com’s positioning as the only broker that doesn’t charge brokerage, but just a flat fee of Rs 10 so that the customer can #InvestLikeAPro without a hefty brokerage

exchange4media Staff 18-June-2018

The study will reportedly help govt allocate money for advertisements in a better way

exchange4media Staff 18-June-2018

At the first edition of Music Inc., a high-powered event presented by MTV and curated by Loudest.in and exchange4media, popular musician Badshah opened up in a candid interview with noted film critic and author Anupama Chopra

Ruhail Amin 13-June-2018

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