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A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff Nov 6, 2018 9:08 AM

LegrandIndiaDiwali

The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand

exchange4media Staff Nov 5, 2018 6:11 PM

ASCIlogo

The most common reason for upholding complaints was superlative claims by advertisers, especially for education sector advertisements

exchange4media Staff Nov 5, 2018 5:47 PM

TataTisconDiwali

Conceptualised by J Walter Thompson, the film highlights the increasing loneliness senior citizens in rural areas feel due to children moving away to bigger cities

exchange4media Staff Nov 5, 2018 4:23 PM

Brands MeToo condom

A look at brands over the Internet making a conversation around sexual harassment, consent and more

Misbaah Mansuri Oct 23, 2018 8:54 AM

festival logo

According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan Oct 15, 2018 9:05 AM

whatsapp

Through the ‘Status’ feature, users share text, photos, videos and animated GIFs.

exchange4media Staff Oct 12, 2018 9:23 AM

festival logo

With almost all leading print players increasing the number of pages to accommodate ads ahead of the festival season, we find out if the print industry is really picking up?

Apeksha Mishra Oct 12, 2018 8:23 AM

Chillout: Long work hours do not deter Umang Bedi from living it up both on weekdays as well as weekends

Apeksha Mishra Oct 6, 2018 10:02 AM

Director, Facebook – India and South Asia, talks about Facebook’s offerings to several brands & advertisers that help them achieve their desired objective be it brand imagery or brand sales

Apeksha Mishra Oct 4, 2018 8:59 AM

Previously, In-Stream Video Ads were limited to the markets in which publishers are based

exchange4media Staff Oct 3, 2018 1:42 PM

While some ads kept up with the spirit of Independence Day and Friendship Day, others depicted wanderlust, budget purchase and even IoT

exchange4media Staff Oct 1, 2018 10:13 AM

With more than 20 years experience, Noronha joins Httpool from Twitter India where he was a Senior Client Partner

exchange4media Staff Sep 27, 2018 10:53 AM

Kranti Gada, Chief Operating Officer at Shemaroo Entertainment Ltd. speaks on how the digital platform has led to the rapid growth in content marketing

exchange4media Staff Sep 26, 2018 8:54 AM

Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe

exchange4media Staff Sep 25, 2018 8:55 AM

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas Sep 24, 2018 9:00 AM

Twitter-Zee TV Case study: Zee TV had unveiled its brand new image, #AajLikhengeKal on Twitter

exchange4media Staff Sep 24, 2018 8:58 AM

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man

Apeksha Mishra Sep 18, 2018 8:54 AM

Brands join the festive fervour with campaigns that sublimely express the devotion of people towards Lord Ganesha

exchange4media Staff Sep 13, 2018 8:59 AM

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