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FMCG ads?blur=25

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

ICSSR?blur=25

A sneak preview of the research findings to be shared during seminar to be held on May 18 at ISID

exchange4media Staff May 15, 2019 4:05 PM

BJP Congress?blur=25

For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters

Dolly Mahayan May 14, 2019 8:24 AM

TAMAdex?blur=25

TAM AdEx India Q1 2019 report: In e-commerce category, Travel and Tourism saw 327% indexed growth

exchange4media Staff May 9, 2019 8:39 AM

Badshah SonyYAY?blur=25

The ace singer released his latest song for the kids TV show, ‘KickO & Super Speedo’

exchange4media Staff May 8, 2019 4:35 PM

Pepsi?blur=25

The Har Ghoont Mein Swag challenge has got over 240 million views and more than 15,000 user-generated videos

exchange4media Staff May 6, 2019 6:10 PM

MadonnaBadger?blur=25

Chief Creative Officer & Founder of Badger and Winters, Madonna Badger, talks about the need for a collective movement to look at women not just as objects of desire

Ruhail Amin Apr 22, 2019 8:34 AM

YouTube Music?blur=25

To celebrate the success of its launch with the music fraternity, YouTube hosted a power packed music night which was kicked off by Susan Wojcicki, CEO of YouTube

exchange4media Staff Apr 9, 2019 1:02 PM

Pepsi?blur=25

The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah

exchange4media Staff Apr 8, 2019 11:20 AM

Polls?blur=25

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff Apr 8, 2019 8:50 AM

Snapchat?blur=25

Snap will launch the Snap Audience Network designed to offer third-party developers the opportunity to monetise their apps with the company’s popular full-screen mobile ad format, Snap Ads

exchange4media Staff Apr 5, 2019 12:24 PM

Pokkt adways?blur=25

The partnership will combine POKKT’s cutting-edge tech expertise and data capabilities with Adways’ market reach to deliver seamless, mobile-led brand advertising solutions

exchange4media Staff Mar 28, 2019 4:14 PM

icubeswire?blur=25

In the beginning, the focus will be on women-oriented and real estate inventories

exchange4media Staff Mar 28, 2019 12:50 PM

BJPCong?blur=25

TAM AdEX Report: Insertions for political parties grew 14% on radio compared to the same period during previous general elections in 2014

exchange4media Staff Mar 27, 2019 1:51 PM

Morden Chen?blur=25

On the sidelines of a tech summit in the capital, Chen, General Manager of Alibaba's UC Ads spoke to us about the trends shaping the mobile advertising landscape in the country

Ruhail Amin Mar 18, 2019 9:35 AM

Google?blur=25

Google will launch a Policy Manager that will give tips on common policy mistakes to help well-meaning advertisers and make it easier to create and launch compliant ads.

exchange4media Staff Mar 14, 2019 12:26 PM

Transit Advertising?blur=25

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

Twitter?blur=25

Enforcement of the policy will begin on March 11, after which only certified advertisers will be allowed to run political campaigning ads on the service

exchange4media Staff Feb 20, 2019 12:13 PM

RanveerAliaCadbury?blur=25

Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

exchange4media Staff Feb 14, 2019 4:21 PM