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Polls

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff Apr 8, 2019 8:50 AM

Snapchat

Snap will launch the Snap Audience Network designed to offer third-party developers the opportunity to monetise their apps with the company’s popular full-screen mobile ad format, Snap Ads

exchange4media Staff Apr 5, 2019 12:24 PM

Pokkt adways

The partnership will combine POKKT’s cutting-edge tech expertise and data capabilities with Adways’ market reach to deliver seamless, mobile-led brand advertising solutions

exchange4media Staff Mar 28, 2019 4:14 PM

icubeswire

In the beginning, the focus will be on women-oriented and real estate inventories

exchange4media Staff Mar 28, 2019 12:50 PM

BJPCong

TAM AdEX Report: Insertions for political parties grew 14% on radio compared to the same period during previous general elections in 2014

exchange4media Staff Mar 27, 2019 1:51 PM

Morden Chen

On the sidelines of a tech summit in the capital, Chen, General Manager of Alibaba's UC Ads spoke to us about the trends shaping the mobile advertising landscape in the country

Ruhail Amin Mar 18, 2019 9:35 AM

Google

Google will launch a Policy Manager that will give tips on common policy mistakes to help well-meaning advertisers and make it easier to create and launch compliant ads.

exchange4media Staff Mar 14, 2019 12:26 PM

Transit Advertising

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

Twitter

Enforcement of the policy will begin on March 11, after which only certified advertisers will be allowed to run political campaigning ads on the service

exchange4media Staff Feb 20, 2019 12:13 PM

RanveerAliaCadbury

Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

exchange4media Staff Feb 14, 2019 4:21 PM

Shalini Girish

Shalini Girish, Director of Marketing, Google India, tells us more about how Google tools such as Google My Business are empowering SMBs in India

Venkata Susmita Biswas Feb 12, 2019 9:13 AM

Jaipur Rugs

Jaipur Rugs, a 40-year-old social enterprise uses Google My Business, Google Ads, social media tools, and an e-commerce portal to drive sales

Venkata Susmita Biswas Feb 4, 2019 8:12 AM

elections

Election Commission seeks legal amendments to bring the ban into effect before the general elections

exchange4media Staff Jan 30, 2019 11:43 AM

unilever

FMCG giant has combined existing industry measurement tools; will be able to measure campaign audiences and audience reactions

exchange4media Staff Jan 30, 2019 11:20 AM

iDreamEducationfounders

iDream Education, a social ed-tech start-up, has been using Google Ads to reach schools and foundations that may be interested in using the company's tools and tech solutions for education

Venkata Susmita Biswas Jan 28, 2019 8:16 AM

MIB

The scroller should read- ‘Objectionable ads? Complain to The Advertising Standards Council of lndia (ASCI) s 7710012345 ascionline.oro’

exchange4media Staff Jan 26, 2019 9:30 AM

google

Users will be able to get information on who is buying election ads on Google platforms and how much money is being spent

exchange4media Staff Jan 22, 2019 11:57 AM

MilkBikisPongal

The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy

exchange4media Staff Jan 14, 2019 12:04 PM

Twitter

Twitter had started this past election in the US, wherein the dashboard provided transparency to the public so that users can take a look at spending on the platform during the course of the election

exchange4media Staff Jan 11, 2019 1:05 PM