ads

Users will be able to get information on who is buying election ads on Google platforms and how much money is being spent

exchange4media Staff 22-January-2019

The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy

exchange4media Staff 14-January-2019

Twitter had started this past election in the US, wherein the dashboard provided transparency to the public so that users can take a look at spending on the platform during the course of the election

exchange4media Staff 11-January-2019

Nearly 70K consumers agree most annoying ads are similar across countries and regions

exchange4media Staff 10-January-2019

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 08-January-2019

Matrika Gupta, of the famous Ram Asrey sweet shop in Lucknow, takes us through the success story of the small town sweet shop that embraced digital advertising three years ago

Venkata Susmita Biswas 04-January-2019

The launch of Instamojo's new advertising service follows the launch of its logistics service, Mojoexpress, and lending service MojoCapital

exchange4media Staff 31-December-2018

Michal Kosinski, an assistant professor at Stanford University’s Graduate School of Business, wrote in the New York Times that Facebook is “eager to monetise” a range of personal characteristics

exchange4media Staff 14-December-2018

According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff 07-December-2018

The new policy was laid out in a Facebook Newsroom post by Facebook Product Manager, Sarah Clark Schiff

exchange4media Staff 07-December-2018

As 2018 draws to an end, it’s time to look at all that made news during the year. Starting today, throughout December, we bring you a round-up of stories from all sectors from the year-enders’ list

Misbaah Mansuri 27-November-2018

Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas 16-November-2018

The campaign's message was that BBC News has expanded in new languages, offering the knowledge and perspective that helps audiences to progress

exchange4media Staff 14-November-2018

The campaign has been conceptualised by Mullen Lintas Lowe Group and is now live across India.

exchange4media Staff 11-November-2018

A weekly round-up of all stories that made headlines this week

exchange4media Staff 10-November-2018

A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff 06-November-2018

The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand

exchange4media Staff 05-November-2018

The most common reason for upholding complaints was superlative claims by advertisers, especially for education sector advertisements

exchange4media Staff 05-November-2018

Conceptualised by J Walter Thompson, the film highlights the increasing loneliness senior citizens in rural areas feel due to children moving away to bigger cities

exchange4media Staff 05-November-2018

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