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Gaana

The ‘Smart Downloads’ feature is available for Gaana Plus users on Android & iOS

exchange4media Staff Jul 10, 2019 4:55 PM

UCAds

Frequent release of new products somehow baffles and confuses consumers. The New Product Quartet is designed to help brands communicate with consumers in a more fun and interactive way

exchange4media Staff Jul 1, 2019 2:01 PM

Pepsi

This DU admission season the brand has given its ‘Har Ghoont Mein Swag’ a new twist with ‘Cut off is temporary and Swag is permanent’

exchange4media Staff Jul 1, 2019 7:50 AM

Mobile Ad Fraud

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

Brands

While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline

Dolly Mahayan Jun 7, 2019 8:46 AM

MusicInc

The forum will be addressing key opportunities and create intersections between industries, agencies, brands & technology and the music business

exchange4media Staff Jun 6, 2019 6:22 PM

POKKT and Madchatter

Launched in 2013, POKKT Mobile Ads is a smartphone advertising platform for mobile games that are integrated with over 1000 best-selling games and app developers in India, MENA, SE Asia, and Japan

exchange4media Staff Jun 6, 2019 4:22 PM

Nielsen

Nielsen Digital Ad Ratings provides independent view of key digital video platforms’ audience

exchange4media Staff Jun 3, 2019 5:20 PM

Gulf Oil World Cup

An immersive 360-degree campaign is currently trending on social media platforms

exchange4media Staff Jun 1, 2019 4:00 PM

PeeSafe

Launches one-of-its-kind campaign showing red blood instead of blue liquid to make period talks normal and natural

exchange4media Staff May 29, 2019 3:57 PM

FMCG ads

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

ICSSR

A sneak preview of the research findings to be shared during seminar to be held on May 18 at ISID

exchange4media Staff May 15, 2019 4:05 PM

BJP Congress

For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters

Dolly Mahayan May 14, 2019 8:24 AM

TAMAdex

TAM AdEx India Q1 2019 report: In e-commerce category, Travel and Tourism saw 327% indexed growth

exchange4media Staff May 9, 2019 8:39 AM

Badshah SonyYAY

The ace singer released his latest song for the kids TV show, ‘KickO & Super Speedo’

exchange4media Staff May 8, 2019 4:35 PM

Pepsi

The Har Ghoont Mein Swag challenge has got over 240 million views and more than 15,000 user-generated videos

exchange4media Staff May 6, 2019 6:10 PM

MadonnaBadger

Chief Creative Officer & Founder of Badger and Winters, Madonna Badger, talks about the need for a collective movement to look at women not just as objects of desire

Ruhail Amin Apr 22, 2019 8:34 AM

YouTube Music

To celebrate the success of its launch with the music fraternity, YouTube hosted a power packed music night which was kicked off by Susan Wojcicki, CEO of YouTube

exchange4media Staff Apr 9, 2019 1:02 PM

Pepsi

The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah

exchange4media Staff Apr 8, 2019 11:20 AM