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Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

exchange4media Staff 14-February-2019

Shalini Girish, Director of Marketing, Google India, tells us more about how Google tools such as Google My Business are empowering SMBs in India

Venkata Susmita Biswas 12-February-2019

Jaipur Rugs, a 40-year-old social enterprise uses Google My Business, Google Ads, social media tools, and an e-commerce portal to drive sales

Venkata Susmita Biswas 04-February-2019

Election Commission seeks legal amendments to bring the ban into effect before the general elections

exchange4media Staff 30-January-2019

FMCG giant has combined existing industry measurement tools; will be able to measure campaign audiences and audience reactions

exchange4media Staff 30-January-2019

iDream Education, a social ed-tech start-up, has been using Google Ads to reach schools and foundations that may be interested in using the company's tools and tech solutions for education

Venkata Susmita Biswas 28-January-2019

The scroller should read- ‘Objectionable ads? Complain to The Advertising Standards Council of lndia (ASCI) s 7710012345 ascionline.oro’

exchange4media Staff 26-January-2019

Users will be able to get information on who is buying election ads on Google platforms and how much money is being spent

exchange4media Staff 22-January-2019

The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy

exchange4media Staff 14-January-2019

Twitter had started this past election in the US, wherein the dashboard provided transparency to the public so that users can take a look at spending on the platform during the course of the election

exchange4media Staff 11-January-2019

Nearly 70K consumers agree most annoying ads are similar across countries and regions

exchange4media Staff 10-January-2019

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 08-January-2019

Matrika Gupta, of the famous Ram Asrey sweet shop in Lucknow, takes us through the success story of the small town sweet shop that embraced digital advertising three years ago

Venkata Susmita Biswas 04-January-2019

The launch of Instamojo's new advertising service follows the launch of its logistics service, Mojoexpress, and lending service MojoCapital

exchange4media Staff 31-December-2018

Michal Kosinski, an assistant professor at Stanford University’s Graduate School of Business, wrote in the New York Times that Facebook is “eager to monetise” a range of personal characteristics

exchange4media Staff 14-December-2018

According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff 07-December-2018

The new policy was laid out in a Facebook Newsroom post by Facebook Product Manager, Sarah Clark Schiff

exchange4media Staff 07-December-2018

As 2018 draws to an end, it’s time to look at all that made news during the year. Starting today, throughout December, we bring you a round-up of stories from all sectors from the year-enders’ list

Misbaah Mansuri 27-November-2018

Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas 16-November-2018

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