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To celebrate the success of its launch with the music fraternity, YouTube hosted a power packed music night which was kicked off by Susan Wojcicki, CEO of YouTube

exchange4media Staff 09-April-2019

The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah

exchange4media Staff 08-April-2019

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff 08-April-2019

Snap will launch the Snap Audience Network designed to offer third-party developers the opportunity to monetise their apps with the company’s popular full-screen mobile ad format, Snap Ads

exchange4media Staff 05-April-2019

The partnership will combine POKKT’s cutting-edge tech expertise and data capabilities with Adways’ market reach to deliver seamless, mobile-led brand advertising solutions

exchange4media Staff 28-March-2019

In the beginning, the focus will be on women-oriented and real estate inventories

exchange4media Staff 28-March-2019

TAM AdEX Report: Insertions for political parties grew 14% on radio compared to the same period during previous general elections in 2014

exchange4media Staff 27-March-2019

On the sidelines of a tech summit in the capital, Chen, General Manager of Alibaba's UC Ads spoke to us about the trends shaping the mobile advertising landscape in the country

Ruhail Amin 18-March-2019

Google will launch a Policy Manager that will give tips on common policy mistakes to help well-meaning advertisers and make it easier to create and launch compliant ads.

exchange4media Staff 14-March-2019

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan 12-March-2019

Tickets can be booked on BookMyShow; event styled by Myntra

exchange4media Staff 11-March-2019

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan 01-March-2019

Enforcement of the policy will begin on March 11, after which only certified advertisers will be allowed to run political campaigning ads on the service

exchange4media Staff 20-February-2019

Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

exchange4media Staff 14-February-2019

Shalini Girish, Director of Marketing, Google India, tells us more about how Google tools such as Google My Business are empowering SMBs in India

Venkata Susmita Biswas 12-February-2019

Jaipur Rugs, a 40-year-old social enterprise uses Google My Business, Google Ads, social media tools, and an e-commerce portal to drive sales

Venkata Susmita Biswas 04-February-2019

Election Commission seeks legal amendments to bring the ban into effect before the general elections

exchange4media Staff 30-January-2019

FMCG giant has combined existing industry measurement tools; will be able to measure campaign audiences and audience reactions

exchange4media Staff 30-January-2019

iDream Education, a social ed-tech start-up, has been using Google Ads to reach schools and foundations that may be interested in using the company's tools and tech solutions for education

Venkata Susmita Biswas 28-January-2019

The scroller should read- ‘Objectionable ads? Complain to The Advertising Standards Council of lndia (ASCI) s 7710012345 ascionline.oro’

exchange4media Staff 26-January-2019

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