adobe-digital-index

Mobile display ad rates dropped 26 per cent in 2015: Adobe

Mobile display ad rates dropped 26 per cent in 2015: Adobe?blur=25

An excess of inventory over demand, coupled with the lack of a measurement system to track the customer journey across different devices is a pressing problem in the mobile advertising ecosystem, according to the latest Adobe Digital Index

Abhinn Shreshtha Apr 29, 2016 8:03 AM

Mobile search drives 30% of APAC’s mobile traffic: Adobe

Mobile search drives 30% of APAC’s mobile traffic: Adobe?blur=25

Mobile search is most advanced in Australia and Japan, driving upwards of 40% of mobile web traffic, while India is at about 35%

exchange4media Staff Aug 7, 2012 7:58 PM