aditya-birla-group
Everest bags strategic and creative duties of Pantaloons?blur=25

There was no formal pitch process involved. The account will be handled out of Everest's Mumbai office

exchange4media Staff Oct 8, 2013 9:08 AM

Everest bags strategic and creative duties of Pantaloons?blur=25

There was no formal pitch process involved. The account will be handled out of Everest's Mumbai office

exchange4media Staff Oct 8, 2013 8:00 AM

Ad Club elects Pratap Bose as new President?blur=25

Bose takes the mantle from Shashi Sinha. He officially took charge of his new role post the AGM yesterday afternoon

Priyanka Mehra Sep 12, 2013 7:45 AM

10+2 ad cap: Marketers want to make every bullet count?blur=25

Will 10+2 put pressure on adlanders? With marketers reducing ad duration, will creative effectiveness derive a whole new meaning?

Priyanka Mehra Aug 19, 2013 9:19 AM

What led to the Super Jury's decision??blur=25

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Priyanka Mehra Apr 25, 2013 8:39 PM

What led to the Super Jury's decision??blur=25

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Priyanka Mehra Apr 25, 2013 8:39 PM

How effective is the creative??blur=25

Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity

Twishy Nov 29, 2012 7:44 PM

Aditya Birla Group-India Today deal is good news for media industry?blur=25

Shashi Sinha, CEO, Lodestar UM says the move can help India Today unlock its value

Shashi Sinha May 21, 2012 9:18 PM

Aditya Birla Group-India Today deal is good news for media industry?blur=25

Shashi Sinha, CEO, Lodestar UM says the move can help India Today unlock its value

Shashi Sinha May 21, 2012 9:18 PM

Aditya Birla Group to pick 27.5% stake in Living Media?blur=25

A private investment company of Aditya Birla Group will make a financial investment of 27.5 per cent in India Today Group’s holding company Living Media India

exchange4media Staff May 19, 2012 6:52 PM

Guest Column: When corporates eye media ownership - Chintamani Rao?blur=25

RK Swamy Hansa Group’s Chintamani Rao analyses the scenario of big corporates picking up stakes in media houses

Chintamani Rao May 19, 2012 1:51 AM

TV Today scrip increases on stake sale speculation?blur=25

TV Today shares on April 9, 2012 were up by over 15 per cent as market rumour of Aditya Birla Group picking a 26 per cent stake in the company, for Rs 300 crore, intensified

Noor Fathima Warsia Apr 10, 2012 9:38 AM

Flashed Yesterday: Have a say in selecting India’s best PR professionals?blur=25

PR agencies and corporates are invited to send in their nominations for those PR professionals who they feel qualify for the IPRCCA Excellence Awards

exchange4media Staff Mar 15, 2012 1:37 PM

Have a say in selecting India’s best PR persons?blur=25

PR agencies and corporates are invited to send in their nominations for those PR professionals who they feel qualify for the IPRCCA Excellence Awards

exchange4media Staff Mar 14, 2012 5:51 AM

IMPACT Annv Spl: Ajay Kakar on mktg blunders to avoid?blur=25

Ajay Kakar, CMO – Financial Services, Aditya Birla Group, highlights the seven blunders a marketer cannot afford to make.

Ajay Kakar Dec 7, 2011 8:42 AM

Dawn of Effies in Delhi; judging process concludes?blur=25

CMOs of some of the biggest brands and senior planners have welcomed the move to hold the Effies judging process for the first time in Delhi.

Deepika Bhardwaj Nov 30, 2011 10:13 AM

Pitch Exclusive: What works: Low price or value??blur=25

Indian markets are known to be price sensitive, yet changed economic situations have given more purchasing power. Are consumers looking to pay a premium for products and services?

exchange4media Staff Jun 21, 2011 9:35 AM

Aditya Birla Financial Services Group - speaking through the radio?blur=25

Radio today has significantly grown as a marketing medium. Aditya Birla Financial Services Group is one such group successfully tapping the medium.

Shubhangi Mehta Feb 9, 2011 7:44 PM

Innovating for success: Experts show how?blur=25

Innovation is most definitely the key – be it at the product level or the marketing level – in giving brands and companies the competitive edge.

Pallavi Srivastava Feb 7, 2011 7:57 AM

Brands must keep evolving to keep the audience connected?blur=25

Building a brand is not an event but a process, which sees a company’s message continuously evolving to match changing goals and audience expectations.

Gopal Sathe Feb 7, 2011 7:31 AM