aditya-birla-group
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The Indian remake of this Israeli high stakes thriller, 'Hostages’ brings together a stellar star cast of Ronit Roy, Tisca Chopra, Parvin Dabas and Dalip Tahil playing key roles.

exchange4media Staff May 24, 2018 12:02 PM

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Nair, CEO of Applause Entertainment, explains that by the year 2022 there will be 500 million 4G customers armed with smart phones who will need premium content of all kinds

Sonam Saini Apr 27, 2018 8:57 AM

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The clothing brand will also be the official cheerleading partner of ‘Whistle Podu Machans’, giving the cheerleaders an exciting new avatar

exchange4media Staff Apr 11, 2018 4:43 PM

Aditya Birla Group appoints Publicis India as creative agency for Linen Club?blur=25

The account was won following a multi-agency pitch. The brand will be managed by the agency's Mumbai office

exchange4media Staff Jun 2, 2017 3:27 PM

VGC lends Aditya Birla Group a new avatar?blur=25

The journey has been powered by the vision of the Chairman Kumar Mangalam Birla, whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group’s journey across many milestones to emerge as a multinational power-brand of statesman stature, in the matter of only two decades

exchange4media Staff Aug 18, 2016 8:13 AM

Idea Cellular gives 4G push with 'BiggestSmallChange' campaign?blur=25

The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & live-streaming

Sarmistha Neogy Jun 9, 2016 7:54 AM

'Make In India' needs disruptive ideas: Anand Mahindra and Kumar Mangalam Birla?blur=25

At the ongoing ‘Make In India’ initiative in Mumbai, industry stalwarts, Anand Mahindra, Chairman of Mahindra Group and Kumar Mangalam Birla, Chairman of Aditya Birla Group, said that new technologies and better regulation will help the country emerge as the new manufacturing and innovation hub of the world

Abhinn Shreshtha Feb 17, 2016 8:41 AM

Indian Express stands by report in Aditya Birla Rs1000-crore damage case?blur=25

The Aditya Birla Group has alleged that The Indian Express carried articles based on the appraisal report of the Income Tax department; the Group has also demanded a permanent injunction, restraining the newspaper from republishing the piece

Abid Hasan Feb 9, 2015 8:51 AM

 Jack in the Box bags the digital duties for Allen Solly?blur=25

Allen Solly will be their second mandate from the Aditya Birla Group after Louis Philippe

exchange4media Staff Dec 3, 2014 2:49 PM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:40 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:39 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 8:46 AM

How to sell anything to a fickle, digital, multi-screen enabled audience; the marketer's view?blur=25

Ajay Kelkar, COO of Hansa Cequity, Ajay Kakar, CMO, Financial Services, Aditya Birla Group and Marzin Shroff, CEO, Direct Sales & SVP, Marketing, Eureka Forbes in a discussion on the impact of digital on marketing and consumer behavior

Abhinn Shreshtha Jun 12, 2014 8:22 AM

What clients want from Goafest this year??blur=25

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Are the radio ads against celebrities justified??blur=25

The recent ad on AIR's FM channel is a veiled attack on celebrity endorsers. Is it fair to blame celebrities for products they endorse or should the manufacturer or service provider be also made responsible?

Twishy Feb 13, 2014 8:37 AM

Efficacy effectiveness and the Effie Awards?blur=25

Being controversy free, with the USP of creative effectiveness & active client participation seem to have worked in favour of the Effie Awards, which has seen a 20% hike in the number of entries

Priyanka Mehra Jan 17, 2014 9:28 AM

Marketers look forward to a more optimistic 2014 after annus horriblis?blur=25

In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to spend aggressively this year

Twishy Jan 3, 2014 9:36 AM

"Social media is all about marketing to the impatient generation"?blur=25

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 9:44 AM

"Social media is all about marketing to the impatient generation"?blur=25

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 8:25 AM