aditya-birla-group
Aditya Birla Group appoints Publicis India as creative agency for Linen Club

The account was won following a multi-agency pitch. The brand will be managed by the agency's Mumbai office

exchange4media Staff Jun 2, 2017 3:27 PM

VGC lends Aditya Birla Group a new avatar

The journey has been powered by the vision of the Chairman Kumar Mangalam Birla, whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group’s journey across many milestones to emerge as a multinational power-brand of statesman stature, in the matter of only two decades

exchange4media Staff Aug 18, 2016 8:13 AM

Idea Cellular gives 4G push with 'BiggestSmallChange' campaign

The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & live-streaming

Sarmistha Neogy Jun 9, 2016 7:54 AM

'Make In India' needs disruptive ideas: Anand Mahindra and Kumar Mangalam Birla

At the ongoing ‘Make In India’ initiative in Mumbai, industry stalwarts, Anand Mahindra, Chairman of Mahindra Group and Kumar Mangalam Birla, Chairman of Aditya Birla Group, said that new technologies and better regulation will help the country emerge as the new manufacturing and innovation hub of the world

Abhinn Shreshtha Feb 17, 2016 8:41 AM

Indian Express stands by report in Aditya Birla Rs1000-crore damage case

The Aditya Birla Group has alleged that The Indian Express carried articles based on the appraisal report of the Income Tax department; the Group has also demanded a permanent injunction, restraining the newspaper from republishing the piece

Abid Hasan Feb 9, 2015 8:51 AM

 Jack in the Box bags the digital duties for Allen Solly

Allen Solly will be their second mandate from the Aditya Birla Group after Louis Philippe

exchange4media Staff Dec 3, 2014 2:49 PM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:40 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:39 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 8:46 AM

How to sell anything to a fickle, digital, multi-screen enabled audience; the marketer's view

Ajay Kelkar, COO of Hansa Cequity, Ajay Kakar, CMO, Financial Services, Aditya Birla Group and Marzin Shroff, CEO, Direct Sales & SVP, Marketing, Eureka Forbes in a discussion on the impact of digital on marketing and consumer behavior

Abhinn Shreshtha Jun 12, 2014 8:22 AM

What clients want from Goafest this year?

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Are the radio ads against celebrities justified?

The recent ad on AIR's FM channel is a veiled attack on celebrity endorsers. Is it fair to blame celebrities for products they endorse or should the manufacturer or service provider be also made responsible?

Twishy Feb 13, 2014 8:37 AM

Efficacy effectiveness and the Effie Awards

Being controversy free, with the USP of creative effectiveness & active client participation seem to have worked in favour of the Effie Awards, which has seen a 20% hike in the number of entries

Priyanka Mehra Jan 17, 2014 9:28 AM

Marketers look forward to a more optimistic 2014 after annus horriblis

In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to spend aggressively this year

Twishy Jan 3, 2014 9:36 AM

"Social media is all about marketing to the impatient generation"

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 9:44 AM

"Social media is all about marketing to the impatient generation"

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 8:25 AM

Everest bags strategic and creative duties of Pantaloons

There was no formal pitch process involved. The account will be handled out of Everest's Mumbai office

exchange4media Staff Oct 8, 2013 9:08 AM

Everest bags strategic and creative duties of Pantaloons

There was no formal pitch process involved. The account will be handled out of Everest's Mumbai office

exchange4media Staff Oct 8, 2013 8:00 AM

Ad Club elects Pratap Bose as new President

Bose takes the mantle from Shashi Sinha. He officially took charge of his new role post the AGM yesterday afternoon

Priyanka Mehra Sep 12, 2013 7:45 AM

10+2 ad cap: Marketers want to make every bullet count

Will 10+2 put pressure on adlanders? With marketers reducing ad duration, will creative effectiveness derive a whole new meaning?

Priyanka Mehra Aug 19, 2013 9:19 AM

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