In the wake of a multi-agency pitch, SAB has chosen Saints & Warriors (SAW) as its creative partner. Pickle was the incumbent on the business.

Tasneem Limbdiwala Mar 15, 2011 4:59 PM

After two and a half years with Pickle, SAB is on a hunt for a new creative partner.

Shubhangi Mehta Jan 14, 2011 7:53 AM

Keeping up with its initial promise, Mastiii, the music and entertainment channel from Sri Adhikari Brothers, has managed to top this genre for six consecutive weeks on the back of its mix of Hindi music and comedy. Though initially ad-free, the channel has now signed up a host of advertisers.

Khushboo Tanna Sep 27, 2010 8:12 AM