Print advertising for the auto sector saw a hike of 22 per cent during the festive season of 2010 vis-à-vis the same period in 2009. Out of the total print advertising for the auto sector during the festive season of 2010, a maximum, that is, 43 per cent, was done in the month of October.
The print ad volume of banking, finance & investment sector maintained its status quo; it neither jumped nor dropped during H1 2011 vis-à-vis H1 2010. Four out of top 10 advertisers were asset management companies, which belonged to ‘Mutual Funds’ category.
Education sector print advertising witnessed a growth of 4 per cent in H1 2011 vis-à-vis H1 2010. The top two categories – educational institutions and coaching/ competitive examination centres contributed to 90 per cent of the sector advertising. IIPM, Career Point and Allen Career institute topped the list of most advertised brands during H1 2011.
According to the latest AdEx analysis of retail advertising in 2010 in comparison to 2009, retail advertising in print grew by 42 per cent. Independent retailers and display retail shops collectively dominated the category with more than three quarters of the share of print adverts.