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Why is Microsoft exiting online display advertising?

Microsoft’s announcement that AOL would be handling sales responsibilities for all its online display advertising in 9 countries, has led to rumours that Microsoft plans to completely exit the display ad market. We take a look at the reasons why this could happen

Abhinn Shreshtha Jul 10, 2015 8:40 AM

Microsoft sees India as a top market for digital innovations: Adam Anger

The country, says the tech giant's General Manager, Advertising and Online, APAC, is also one of the first markets where Microsoft will be launching its new advertising platform

Abhinn Shreshtha Sep 16, 2014 8:39 AM

Microsoft reimagines MSN; invites users to preview before official launch

Microsoft is inviting people around the globe to try out the new web experience at preview.msn.com, with the experience officially launching in the coming months

exchange4media Staff Sep 15, 2014 8:19 AM

Advertise in moments that matter: Adam Anger

Speaking at the MMA India Forum 2014, Adam Anger, General Manager, Asia Pacific of Microsoft Advertising, explored how brands can leverage data and insights to create immersive experiences that reach consumers in the moments that matter most to them

Abhinn Shreshtha Sep 15, 2014 8:13 AM

Microsoft gets 'uber-personal' in its new avatar

The software giant unveiled its revamped website that aims to offer a customised, comprehensive and seamless experience across apps, screens and operating platforms

Ankur Singh Sep 9, 2014 9:59 AM

Microsoft gets 'uber-personal' in its new avatar

The software giant unveiled its revamped website that aims to offer a customised, comprehensive and seamless experience across apps, screens and operating platforms

Ankur Singh Sep 9, 2014 8:08 AM

Microsoft unveils first look of new MSN in India

Designed from the ground up for a mobile, cloud first world, the new MSN combines premium content from the world’s leading media outlets with personal productivity tools that help users do more

exchange4media Staff Sep 8, 2014 5:56 PM