adage
Is third party verification of digital ads needed in India??blur=25

Google and Facebook command a good amount of trust from marketers, provide all the benefits that one associates with digital advertising; reach, great targeting capability and precise metrics. Despite this, the issue of viewability has arisen. Is third party verification a likely option to solve the problem?

Abhinn Shreshtha Jun 15, 2015 8:03 AM

Evaluation of creativity can be subjective; in-market performance cannot: Joseph George ?blur=25

Joseph George, CEO Lowe Lintas India, talks about what goes behind the many 'firsts' that the agency has achieved, the latest being Lowe Lintas India declared the No. 1 Creative Agency in the World by WARC 100

Priyanka Mehra Feb 27, 2015 9:21 AM