ad-spends
Television brands to lead ad spending in consumer durables category?blur=25

Water purifiers, television sets and air conditioners have been the key advertisers in the consumer durables space, contributing a combined advertising share of around 34% on TV

exchange4media Staff Dec 3, 2015 8:05 AM

ZEEL, Network18, TV18 collective ad spends rise 10.8% to Rs.456 crore in Q2?blur=25

The ad and promotion spends of ZEEL, Network18 and TV18 in Q2FY2016 grew by an average of 10.8% from the same quarter last year. The ad spends together accounted for Rs. 456.18 crore in Q2FY2016 from Rs. 411.49 crore in Q2FY2015

exchange4media Staff Oct 16, 2015 8:06 AM

Indian ad market to grow at 11% in 2015, 12% in 2016: Carat AdEx Forecast?blur=25

Global advertising spend forecasts for 2015 have been revised down from the +4.6% previously forecast in Carat's Advertising Spend report in March 2015 to +4.0% following significant changes to regional advertising forecasts in Central and Eastern Europe and Asia Pacific, due to dampened expectations in major markets Russia and China

exchange4media Staff Sep 22, 2015 12:22 PM

Delhi HC asks Kejriwal govt for details of ad spends?blur=25

The decision came after Congress leader Ajay Maken filed a PIL. The next hearing is on August 3

exchange4media Staff Aug 1, 2015 11:44 AM

Warc cuts 2015 ad spend growth forecast to 2.3%?blur=25

Expectations downgraded by 2.5 pp amid slowdown in the US and China. India (16.1%) and China (9.0%) are predicted to record the strongest annual increases in ad spend in 2015, however both are susceptible to high levels of inflation

exchange4media Staff Jul 23, 2015 9:01 AM

ICC World Cup, IPL estimated to garner television ad spends of Rs 2000-cr?blur=25

Media planners expect brands to increase ad spends on sports, especially cricket, by 20-25% during the first half of 2015; in 2011, the ICC World Cup and IPL were estimated

Collin Furtado Jan 21, 2015 9:48 AM

RBI repo rate cut likely to result in higher ad spend from real estate and BFSI?blur=25

RBI announced the cut in the reverse repo rate by 25 basis points (0.25%) bringing it down to 7.75%. What does this indicate about the likelihood of increased ad spends from real estate and BFSI?

Collin Furtado Jan 16, 2015 9:10 AM

TV gears up for more festive ad spends from e-comm, auto, durables?blur=25

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado Sep 9, 2014 10:07 AM

TV gears up for more festive ad spends from e-comm, auto, durables?blur=25

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado Sep 9, 2014 8:26 AM

Who are the key players in GroupM's revised ad spend forecast??blur=25

Industry experts identify e-commerce, mobile and auto companies as the biggest contributors to the growth in TV ad spends as estimated in GroupM's revised annual forecast

Collin Furtado Aug 21, 2014 8:58 AM

Bullish consumer sentiment, heightened competition & stable economy boost ad spends??blur=25

Riding on the improved sentiment in the country around stability and growth, GroupM has revised its estimates of the annual AdEx report This Year, Next Year 2014 from 11.6% to 12.5%. exchange4media takes you through the fineprint

Ankur Singh Aug 19, 2014 8:36 AM

T20 World Cup: Star Sports sells 70% of the inventory?blur=25

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 10:29 AM

T20 World Cup: Star Sports sells 70% of the inventory?blur=25

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 8:03 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report?blur=25

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 11:04 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report?blur=25

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 10:02 AM

Digital ad spends expected to grow at a CAGR of 34%: Rajan Anandan?blur=25

According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest internet market in the world

Twishy Feb 26, 2014 9:10 AM

Outdoor ad spends grow by 8% during H1 of 2013?blur=25

Real estate, jewellery brands, two-wheeler brands & TV channels emerged as amongst the heavy spenders on OOH in first half of 2013; however, automobiles & mobile services took a hit

exchange4media Staff Nov 20, 2013 8:19 AM

India's mobile internet ad spends to reach $36 mn in 2014: Report?blur=25

As per the Global Media Intelligence Report by eMarketer & SMG, spending on mobile internet ads will reach $4.14 bn across the APAC region this year, up from $2.69 bn in 2012

exchange4media Staff Sep 28, 2013 8:20 AM

What slowdown? 50 plus new launches to fuel auto sector media spends?blur=25

New launches, upcoming festive season & the belief marketers have in a demand-driven market like India will drive media spends in spite of economic uncertainties

Abhinav Trivedi Aug 26, 2013 8:12 AM

Slowdown in automobile sales to not hinder media spends this year?blur=25

Experts predict that decline in auto sales is just temporary and to hold ground in the increased clutter, ad spends by auto makers will not be curtailed

Abhinav Trivedi May 14, 2013 9:38 PM