ad-spends
ICC World Cup, IPL estimated to garner television ad spends of Rs 2000-cr

Media planners expect brands to increase ad spends on sports, especially cricket, by 20-25% during the first half of 2015; in 2011, the ICC World Cup and IPL were estimated

Collin Furtado Jan 21, 2015 9:48 AM

RBI repo rate cut likely to result in higher ad spend from real estate and BFSI

RBI announced the cut in the reverse repo rate by 25 basis points (0.25%) bringing it down to 7.75%. What does this indicate about the likelihood of increased ad spends from real estate and BFSI?

Collin Furtado Jan 16, 2015 9:10 AM

TV gears up for more festive ad spends from e-comm, auto, durables

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado Sep 9, 2014 10:07 AM

TV gears up for more festive ad spends from e-comm, auto, durables

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado Sep 9, 2014 8:26 AM

Who are the key players in GroupM's revised ad spend forecast?

Industry experts identify e-commerce, mobile and auto companies as the biggest contributors to the growth in TV ad spends as estimated in GroupM's revised annual forecast

Collin Furtado Aug 21, 2014 8:58 AM

Bullish consumer sentiment, heightened competition & stable economy boost ad spends?

Riding on the improved sentiment in the country around stability and growth, GroupM has revised its estimates of the annual AdEx report This Year, Next Year 2014 from 11.6% to 12.5%. exchange4media takes you through the fineprint

Ankur Singh Aug 19, 2014 8:36 AM

T20 World Cup: Star Sports sells 70% of the inventory

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 10:29 AM

T20 World Cup: Star Sports sells 70% of the inventory

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 8:03 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 11:04 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 10:02 AM

Digital ad spends expected to grow at a CAGR of 34%: Rajan Anandan

According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest internet market in the world

Twishy Feb 26, 2014 9:10 AM

Outdoor ad spends grow by 8% during H1 of 2013

Real estate, jewellery brands, two-wheeler brands & TV channels emerged as amongst the heavy spenders on OOH in first half of 2013; however, automobiles & mobile services took a hit

exchange4media Staff Nov 20, 2013 8:19 AM

India's mobile internet ad spends to reach $36 mn in 2014: Report

As per the Global Media Intelligence Report by eMarketer & SMG, spending on mobile internet ads will reach $4.14 bn across the APAC region this year, up from $2.69 bn in 2012

exchange4media Staff Sep 28, 2013 8:20 AM

What slowdown? 50 plus new launches to fuel auto sector media spends

New launches, upcoming festive season & the belief marketers have in a demand-driven market like India will drive media spends in spite of economic uncertainties

Abhinav Trivedi Aug 26, 2013 8:12 AM

Slowdown in automobile sales to not hinder media spends this year

Experts predict that decline in auto sales is just temporary and to hold ground in the increased clutter, ad spends by auto makers will not be curtailed

Abhinav Trivedi May 14, 2013 9:38 PM

Why Indian media ad spends will grow at 7% in 2013?

New advertisers, expansion in new geographies & acceleration in rural consumption will lead to the estimated growth in ad spends

Abhinav Trivedi Feb 22, 2013 8:02 PM

FMCG, Retail, BFSI to boost ad spends in 2013

Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013

Abhinav Trivedi Feb 21, 2013 8:14 PM

FMCG, Retail, BFSI to boost ad spends in 2013

Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013

Abhinav Trivedi Feb 21, 2013 8:10 PM

“Mobile ad spends in India to grow by 40 pc”

The MMA (Mobile Marketing Association), in partnership with exchange4media, has released the first report on state of mobile advertising in the country

exchange4media Staff Sep 22, 2012 9:35 PM

“Mobile ad spends in India to grow by 40 pc; to reach Rs 250 crore by 2013”

The MMA (Mobile Marketing Association), in partnership with exchange4media, released the first report on state of mobile advertising in the country today at the MMA Forum

exchange4media Staff Sep 21, 2012 6:42 PM

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