Geographically, Asia Pacific is a major growth region, contributing 41% of the global increase (USD 613.5 billion)

exchange4media Staff Jun 15, 2018 8:50 AM


The Chief Executive- Education and Stationary Products Business- ITC says he expects the brand to grow aggressively with a higher double-digit figures in the coming years

Dolly Mahayan May 31, 2018 8:53 AM


Total digital ad expenditure will rise 18.7% this year to $107.30 billion, while OTT platforms, which currently have a small, but increasing share of the market, will continue to be significant.

exchange4media Staff Mar 29, 2018 1:12 PM


The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM


The impact of the algorithm change has resulted in a significant drop in organic reach and engagement

Venkata Susmita Biswas Mar 16, 2018 2:00 PM


The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017 reflects that digital advertising will grow at a CAGR of 32 per cent till 2020 to reach INR 18,986 Cr

exchange4media Staff Jan 17, 2018 9:00 AM


The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renewed interest from FMCG, consumer durables, automobile and jewellery players

Madhuwanti Saha Oct 16, 2017 7:45 AM


A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff Oct 3, 2017 7:15 AM


The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

Akshata R Murthy Sep 18, 2017 7:41 AM


Early estimates put the total spending during the upcoming festive season at Rs. 24,000-25,000 crore. It is being said that it still won’t be enough to make up for the losses of H1

Naziya Alvi Rahman and Venkata Susmita Biswas Aug 21, 2017 7:47 AM


Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

Venkata Susmita Biswas Aug 9, 2017 7:54 AM


As July draws to a close, we take a look at how marketers reacted to the new tax regime

Venkata Susmita Biswas Aug 1, 2017 7:33 AM

With steep slack in demand, real estate players cut down on ad spends?blur=25

After demonetisation, there has been a wait and watch approach by builders and the buyers along with a drastic cut down in advertising

Ruhail Amin Dec 1, 2016 8:12 AM

Television brands to lead ad spending in consumer durables category?blur=25

Water purifiers, television sets and air conditioners have been the key advertisers in the consumer durables space, contributing a combined advertising share of around 34% on TV

exchange4media Staff Dec 3, 2015 8:05 AM

ZEEL, Network18, TV18 collective ad spends rise 10.8% to Rs.456 crore in Q2?blur=25

The ad and promotion spends of ZEEL, Network18 and TV18 in Q2FY2016 grew by an average of 10.8% from the same quarter last year. The ad spends together accounted for Rs. 456.18 crore in Q2FY2016 from Rs. 411.49 crore in Q2FY2015

exchange4media Staff Oct 16, 2015 8:06 AM

Indian ad market to grow at 11% in 2015, 12% in 2016: Carat AdEx Forecast?blur=25

Global advertising spend forecasts for 2015 have been revised down from the +4.6% previously forecast in Carat's Advertising Spend report in March 2015 to +4.0% following significant changes to regional advertising forecasts in Central and Eastern Europe and Asia Pacific, due to dampened expectations in major markets Russia and China

exchange4media Staff Sep 22, 2015 12:22 PM

Delhi HC asks Kejriwal govt for details of ad spends?blur=25

The decision came after Congress leader Ajay Maken filed a PIL. The next hearing is on August 3

exchange4media Staff Aug 1, 2015 11:44 AM

Warc cuts 2015 ad spend growth forecast to 2.3%?blur=25

Expectations downgraded by 2.5 pp amid slowdown in the US and China. India (16.1%) and China (9.0%) are predicted to record the strongest annual increases in ad spend in 2015, however both are susceptible to high levels of inflation

exchange4media Staff Jul 23, 2015 9:01 AM

ICC World Cup, IPL estimated to garner television ad spends of Rs 2000-cr?blur=25

Media planners expect brands to increase ad spends on sports, especially cricket, by 20-25% during the first half of 2015; in 2011, the ICC World Cup and IPL were estimated

Collin Furtado Jan 21, 2015 9:48 AM

RBI repo rate cut likely to result in higher ad spend from real estate and BFSI?blur=25

RBI announced the cut in the reverse repo rate by 25 basis points (0.25%) bringing it down to 7.75%. What does this indicate about the likelihood of increased ad spends from real estate and BFSI?

Collin Furtado Jan 16, 2015 9:10 AM