Ad networks here to stay, but consolidation needed to reduce clutter – Part 1?blur=25

Ad networks in India is pegged at around Rs 30-40 crore and estimated to be around 10 per cent of the entire digital media spend in India. While ad networks are still at its growth stage, some industry experts believe that few years down the line there would be consolidation in the market, which would reduce the clutter. exchange4media gets an indepth industry perspective.

Robin Thomas Feb 10, 2010 7:07 AM