Anandabazar Patrika (ABP) Group launched its much anticipated Bengali GEC ‘Sananda’ on July 25, 2011. Social issues are the basic theme of the channel’s programming line-up. Apart from its core audience – women – Sananda will focus on household family programming too, including realty shows.
“I think that in times to come, our strategy will be not to expand into newer markets, but rather to consolidate our position in the existing market. We don’t want to be insignificant players in many markets,” says DD Purkayastha, Managing Director & CEO, ABP Pvt Ltd.