abhinna-shreshtha
Govt to announce 'partial auctions' for Phase III this week?blur=25

Sources say an announcement to this effect is expected to be made by Wednesday and the first lot of frequencies to go under the hammer will be 68 leftover frequencies from the Phase II auctions, which critically include 42 reference city frequencies

Abhinn Shreshtha Dec 9, 2014 7:57 AM

DD newsreader sacked for calling Chinese President Xi Jinping ‘Eleven’?blur=25

An empanelled newsreader for Doordarshan has been debarred from service after reading Chinese president Xi Jinping’s name wrong

Abhinn Shreshtha Sep 20, 2014 7:39 PM

45% of radio advertising is by local & regional players: Sharad Lunia?blur=25

The radio advtg industry is currently worth about Rs 15,000 cr & is expected to grow at 14% per annum, according to PWC. With Phase III auctions, the market will expand. The industry is in for a big boom, says the Founder & Business Head, releaseMyAd.com

Abhinna Shreshtha Apr 18, 2014 9:07 AM

"Consolidation is at the core for survival & success of OOH players"?blur=25

Efficiencies through consolidation should lead to more investment in product improvements, including measurement, says Ron Graham, Chief Consultant, Media On The Go

Abhinna Shreshtha Mar 15, 2014 8:55 AM

Amar Ujala Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 9:53 AM

Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 7:54 AM

Mobile is not an extension of digital, say experts?blur=25

Even as mobile marketing continues to show promise globally and in India, there are certain issues that the mobile ecosystem needs to address to ensure growth doesn't bog down

Abhinna Shreshtha Dec 10, 2013 8:38 AM